Why Fox News Should Dominate Cable News Ratings for 1st Presidential Debate

·1-min read

If history is any indicator, Fox News will handily sweep cable competitors CNN and MSNBC in total average viewers for Tuesday night’s presidential debate, the first between Republican incumbent President Donald Trump and Democratic nominee Joe Biden. The winner in the key demo of viewers between 25 and 54, however, might be CNN, which won the advertiser-coveted age demo two of the last three cycles. In 2008, according to Nielsen Media Research, 8.211 million total average viewers watched Fox News as Democratic nominee Barack Obama took on his senatorial colleague Republican John McCain. CNN was close behind with 7.140 total average viewers for the 9 p.m. ET face-off, while MSNBC trailed behind with 3.922 million. CNN was the winner that year in the demo, however: It had an average of 3.272 demo viewers. Fox News pulled in an average of 2.612 million viewers from 25 to 54 and MSNBC grabbed 1.691 million, on average. Also Read: CNN's Poppy Harlow Shuts Down Trump Spokesperson Who Tries to Deflect Tax Inquiry: 'I Ask the Questions' (Video) In 2012, incumbent Obama squared off with former Massachusetts governor Mitt Romney, and Fox News beat its total and demo 2008 numbers, as did MSNBC. CNN...

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