HBO Max’s Big Bet On Blockbuster Releases Pays Off Early

Sean Burch
·1-min read

HBO Max’s big bet on new movie releases appears to be showing early signs of paying off, with nearly twice as many people adding subscriptions after it announced its full 2021 film slate would debut on the service, according to Hub Entertainment Research. In November, 7% of Americans who signed up for a TV subscription added HBO Max, according to survey data Hub shared exclusively with TheWrap. That figure spiked to 13% in December — a trend that coincided with Warner Bros. announcing all 17 films it had pegged for theatrical releases in 2021 would also premiere on the new streaming service. The jump in new subscriptions also coincided with “Wonder Woman 1984” hitting HBO Max on Christmas Day. (Via Hub Entertainment Research) On top of that, 19% of subscribers who added HBO Max in December said they did it primarily to watch movies — up more than 500% from the month prior, when only 3% said movies drove their decision. Hub’s data, based on a monthly survey of 2,000 Americans, reinforces HBO’s subscriber data. AT&T CEO John Stankey in early December said HBO Max had 12.6 million activated users; by the end of the month, according to AT&T’s Q4 earnings...

Read original story HBO Max’s Big Bet On Blockbuster Releases Pays Off Early At TheWrap