Dune: Prophecy, Harry Potter Series, IT Prequel Welcome to Derry Among Max Shows Becoming HBO Originals

More of Max’s in-the-works tentpole TV projects are getting a bit of a rebrand behind the scenes — including The Batman spinoff The Penguin and Dune prequel series Dune: Prophecy.

The two aforementioned projects will join the previously announced Harry Potter series, IT prequel Welcome to Derry and newly ordered Green Lantern series Lanterns — all initially developed as Max exclusives — as rebranded HBO originals moving forward, according to our sister site Variety.

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With those shows now under the HBO umbrella, it guarantees they will all air on the linear premium cable network, in addition to streaming on Max.

All the projects are based on Warner Bros. IP, which, according to HBO boss Casey Bloys, used to be a signal that a TV show should stream on Max instead of airing on HBO proper.

“The idea of using Warner Bros. IP as a delineation for Max felt right,” he told Variety in June. “At least that gives you a clear lane. But as we started producing those shows, we were using the same methods, the same kind of thinking, as how we would approach HBO shows… The idea of the delineation kind of started to feel unnecessary. Like, why are we doing this? Let’s just call them what they are: HBO shows.”

The Penguin (premiering in September) and Dune: Prophecy (arriving sometime this fall) were originally both still to be labeled as Max originals, as the rebranding wouldn’t take effect until 2025. (Welcome to Derry is slated for a 2025 release; the as-yet-untitled Harry Potter project is on track for 2026.) According to Variety, the switch-up came after Bloys viewed early cuts of The Penguin and believed it to fit the HBO brand.

Max first ordered its Harry Potter adaptation to series in April 2023, announcing it as a “faithful” take on J.K. Rowling’s popular novels. Welcome to Derry, meanwhile, is a prequel set in book author Stephen King’s IT universe and will expand the vision of the theatrical films IT (2017) and IT Chapter Two (2019). As announced in May, Bill Skarsgård will reprise his role as Pennywise the Dancing Clown in Welcome to Derry.

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