Harris-Walz Camo Hats Garner Nearly $2 Million in Sales After Taking the Internet by Storm

The first batch of the viral campaign hats sold out in minutes. As of Thursday afternoon, nearly 50,000 hats had been preordered

Vice President Kamala Harris and Minnesota Gov. Tim Walz's viral camouflage campaign hats have garnered nearly $2 million in sales.

The idea for the hot ticket item, which resembles singer Chappell Roan's "Midwest Princess" merchandise, began after Walz was seen wearing his own camo hat during his video call with Harris, in which she invited him to join the campaign, reports The Hill.

After Walz joined Harris onstage at a Philadelphia rally where she introduced him as her running-mate on Tuesday, Aug. 6, he posted a photo of himself on X, formerly known as Twitter, wearing the new piece of merch. "Capping off the night," he captioned the post. The hats became available on the campaign's official online store.

Related: Kamala Harris Chooses Minnesota Gov. Tim Walz as Her Running Mate: What to Know About the Underdog VP Pick

According to The Hill, the original run of 3,000 hats sold out in 30 minutes, so the item is now on backorder.

With a presale now available for the next batch, the Harris campaign confirmed to PEOPLE that the hats had brought in $1,878,524 in sales as of 12:45 p.m. on Thursday, Aug. 8, with 47,028 hats sold at that time.

The hats are priced at $40 and are "American made, union printed," according to the campaign's online store.

Related: Tim Walz’s Vice Presidential Win Would Make History in an Unexpected Way

"You asked, we answered. The most iconic political hat in America," its description adds.

The Harris campaign has quickly adapted to social media trends. After singer Charli XCX showed her support for Harris, the campaign's account on X changed its banner to mimic the style of "brat," a term popularized by the musician. The campaign also launched a principal TikTok account for Harris last month.

"Our job as a campaign is to break through the noise and make sure we’re talking to voters wherever they are — TikTok is one of those landscapes, and we’re leaving no stone unturned," deputy campaign manager Rob Flaherty told PEOPLE in a statement at the time.

Reaching a broad audience is something Harris vowed to do while speaking in Pennsylvania on Tuesday.

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"Our campaign will reach out to everyone, from red states to blue states; from the heartland to the coast; in rural, urban, suburban and tribal communities. We are running a campaign on behalf of all Americans, and when elected, we will govern on behalf of all Americans," she said.

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