HANKYU TRAVEL INTERNATIONAL BOOSTS ‘FISHERMAN’S FESTIVAL EXPERIENCE PROGRAM’ PROMOTION

NUR FHAEZATUL SYAFIQQAH ZAKARIA

KUALA LUMPUR, Nov 29 (Bernama) -- HANKYU TRAVEL DMC JAPAN, a section of Hankyu Travel International Co Ltd has expanded promotional activities for the ‘Fisherman's Festival & Experience Program’.

Started in November, the company has promoted the project at tourism exhibitions abroad, making a sales pitch to overseas travel agencies and hosting familiarisation trips, among other efforts.

The ‘Fisherman's Festival & Experience Program: Fisherman's Brilliant Craftsmanship’ is the Reconstruction Agency’s project, designed to attract inbound tourists to the coastal region of Miyagi Prefecture, northeastern Japan.

The project aims to create forums and opportunities for foreign tourists to exchange with local residents and Japanese tourists.

These are by developing the jobs and lives of people in the fishery and marine product-processing industries into tourism content, spotlighting craftsmen and masters, and arousing foreign tourist interest in the region.

More details at https://www.facebook.com/miyagi.fisherman/ 

-- BERNAMA