Hallmark Streaming Service Gets New Name, Price Hike

Hallmark Media’s on-demand streaming service is getting a facelift: Hallmark Movies Now is being rebranded as Hallmark+ starting this September, and will incorporate ad-free viewing with retail and product benefits, according to a report from our sister site Variety.

Currently, plans for on-demand service Hallmark Movies Now begin at $5.99 a month or $59.99 for a year; Hallmark+ plans will start at $7.99 per month or $79.99 per year. According to the report, the membership includes exclusive benefits and rewards, including monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping and surprise gifts.

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As for its content, Hallmark+ will dabble in new genres and formats, and for the first time, the company will release a holiday limited series. Holidazed will follow six families from different backgrounds coming together over the holidays, and stars Dennis Haysbert, Erin Cahill, Holland Roden, John C. McGinley, Ian Harding and more.

The app will also feature original movies and unscripted content. Coming this fall, Jonathan Bennett will host Finding Mr. Christmas, a competition series that aims to find the company’s next leading man (get more details here). Lacey Chabert will honor real-life heroes in Celebrations With Lacey Chabert, and Wes Brown will host Ready, Set, Glow!, as he travels to some of the most festive displays around the country and meets the people who designed them.

Inspired by The Wedding Veil series of films, rom-com trilogy The Groomsmen will follow three lifelong best friends who stand up for each other at each of their big days. Jonathan Bennett, Tyler Hynes and B.J. Britt star.

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The Chicken Sisters adaptation series will debut on the app in mid-September. In addition to the previously announced cast, Margo Martindale has joined as the narrator, and James Kot, Rukiya Bernard, Ektor Rivera and Jake Foy have been added.

Then in 2025, two more unscripted series will follow. In Small Town Setup, Ashley Williams will help parents play matchmaker for their adult kids, and in Home Is Where the Heart Is, Luke Macfarlane helps families renovate an important room in their home.

“Hallmark+ marks a seminal moment for Hallmark,” Hallmark president and CEO Mike Perry said in a statement. “By intertwining new, rich content experiences with tangible rewards and premium Hallmark gifts, we are delivering a unique, new program that reflects our commitment to spreading joy through our deeply beloved brand touchpoints.”

In addition, Peacock subscribers will continue to have access to Hallmark content the day after airing, Perry confirmed during the 2024 Summer TCA Tour.

Will you be subscribing to Hallmark+? Let us know your thoughts in the comments below.

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