Swedish clothing giant H&M has invited Irish designer Simone Rocha to design its next ready-to-wear collection, inspired in part by art history. The fruit of this collaboration is to be discovered in a selection of stores and online from March 11.
Say goodbye to homewear -- at least for the time of a shopping session -- H&M and Simone Rocha have worked hand in hand to propose a more refined, more delicate wardrobe, with a touch of retro. The pieces are directly inspired by the archives of the designer, whose approach is influenced by the history of Hong Kong art and craftsmanship. A line intended for women, men and children.
Pearls, bows, glittering details, and floral motifs take their place on fine materials such as tulle. That's what the next collaboration of the ready-to-wear brand H&M has in store for you, as it relaunches its series of partnerships with major fashion designers. The new collection showcases a number of the Irish designer's influences, from the courtiers of the House of Tudor to antique toys and bouquets of wild flowers, as H&M explains in a release.
"I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I've been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons - it's such an amazing list of alumni to be a part of," exclaimed Simone Rocha.
You'll just have to wait until March 11th to try and get one of the pieces of this collaboration, available in a selection of stores and online at Hm.com .