Grammys Shed 10 Million Viewers From Last Year, Set New Low

Tony Maglio
·1-min read

Sunday’s Grammys settled for 8.8 million total viewers across multiple platforms. That tally is down a full 10 million viewers from last year’s telecast (18.8 million total viewers), and basically halves the annual CBS awards show’s previous record-low audience (16.9 million total viewers back in 2006). Last night’s primetime special, hosted by “The Daily Show’s” Trevor Noah (pictured above) had a 2.1 rating among adults 18-49, according to Nielsen. The prior low was set last year, when the Grammy Awards received a 5.4 rating in the key demo. Even inclusive of CBS, CBS.com, the CBS app and Paramount+ (the former CBS All Access, which was expanded a few weeks ago), the overall Grammys audience shrunk 53% year to year. In the main demo, the decline was -61%. Also Read: Grammys Producers Already Know 2021 Show Will Set Record-Low Ratings - Here's Why On the plus side, the 2021 Grammys did outdraw the 2021 Golden Globes, so there’s that. Find Sunday’s complete list of winners here. Find the entire (electronically maintained) history of Grammys viewership here. In an interview with Variety, Grammys executive producer Ben Winston predicted his show’s ratings would be down 40%. Turns out, that was optimistic. Also Read: Grammys...

Read original story Grammys Shed 10 Million Viewers From Last Year, Set New Low At TheWrap