‘Good Girls’ Makes a Good Case for NBC Ditching Traditional TV Ratings
“Good Girls” is back on Sunday for Season 4 — but is that good for NBC? According to Nielsen, the drama starring Christina Hendricks, Retta and Mae Whitman as three suburban moms taking their power back averaged just a 0.43 Live + Same Day rating last season. That’s definitely not “good” by any traditional measure of TV viewership — but it is also only part of the story these days. And it’s the part NBC doesn’t really care about anymore. Last month, NBC joined Fox and ABC in ditching Nielsen’s Live + Same Day ratings. Turns out, “Good Girls” is a pretty good case study as to why. Also Read: Ratings: 'The Chase' Season Finale Was Left Chasing 'Clarice' in Total Viewers “We didn’t come to this decision lightly, but believe it’s important to accurately reflect how the television business is changing and, specifically, how these early ratings numbers are no longer representative of the performance of a particular show or series,” Stuart Levine, NBC vice president of editorial and media relations for TV and streaming, said in an email to press. “Long gone are the days when a vast majority of viewers watched their favorite shows in the exact...
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