Goldfish crisps will hit retailers starting in January 2024
The Goldfish brand is taking on the potato chip world.
The company announced that it will be launching new Goldfish crisps, which will are the first snack from the brand to be made with potatoes.
The bite-sized crisps are larger than a traditional Goldfish for a “light and airy” baked snack, per a release. The chips will be available in three classic flavors: sour cream & onion, cheddar and salt & vinegar.
The brand noted that the crisps “balance taste and texture” to create a “bite-sized pop of irresistible flavor.” Goldfish crisps have another trait that sets them apart from the classic crackers — the bags are designed to be larger.
Goldfish crisps will roll out to retailers nationwide in January for a suggested retail price of $4.79. They'll be found on shelves near other Goldfish products.
That's not the only treat from the brand for consumers. In late November, they announced their Elf maple syrup-flavored grahams would also be sold at retailers for the holiday season.
The brand has been releasing an assortment of new snacks over the past few years, including Goldfish mega bites, which are 50% larger than the regular Goldfish, made "specifically for adults.” They were released in the flavors: sharp cheddar and cheddar jalapeño.
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