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Goldfish Introduces Potato Chip-Inspired Crisps for the First Time — and They Come in 3 Classic Flavors

Goldfish crisps will hit retailers starting in January 2024

<p>Goldfish</p>

Goldfish

The Goldfish brand is taking on the potato chip world.

The company announced that it will be launching new Goldfish crisps, which will are the first snack from the brand to be made with potatoes.

The bite-sized crisps are larger than a traditional Goldfish for a “light and airy” baked snack, per a release. The chips will be available in three classic flavors: sour cream & onion, cheddar and salt & vinegar.

<p>Goldfish</p> Goldfish Crisps in the cheddar flavor.

Goldfish

Goldfish Crisps in the cheddar flavor.

Related: Goldfish Releases Bigger Crackers Created 'Specifically for Adults' and We Tried Them

The brand noted that the crisps “balance taste and texture” to create a “bite-sized pop of irresistible flavor.” Goldfish crisps have another trait that sets them apart from the classic crackers — the bags are designed to be larger.

<p>Goldfish</p> Goldfish Crisps in the sour cream and onion flavor.

Goldfish

Goldfish Crisps in the sour cream and onion flavor.

Related: Goldfish and Frank's RedHot Team Up on a Spicy New Goldfish Flavor

Goldfish crisps will roll out to retailers nationwide in January for a suggested retail price of $4.79. They'll be found on shelves near other Goldfish products.

<p>Goldfish</p> Goldfish Crisps in the salt and vinegar flavor.

Goldfish

Goldfish Crisps in the salt and vinegar flavor.

That's not the only treat from the brand for consumers. In late November, they announced their Elf maple syrup-flavored grahams would also be sold at retailers for the holiday season.

The brand has been releasing an assortment of new snacks over the past few years, including Goldfish mega bites, which are 50% larger than the regular Goldfish, made "specifically for adults.” They were released in the flavors: sharp cheddar and cheddar jalapeño.

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