Giant 3D cat on Tokyo billboard dazzles passersby

The realistic-looking cat in 4K resolution appears between advertisements on a 154.7 square metre LED screen on top of a building in front of Shinjuku train station, meowing at people walking by.

The billboard was organized by local businesses who wanted to create a mascot in Shinjuku to cheer people up.

Due to the quasi state of emergency imposed in Tokyo, the cat can only be seen between 7:00 a.m. (2200GMT) and 8:00 p.m. (1100GMT), according to an official at Billboard management company Yunika.

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