Genshin Impact made US$3.7 billion on mobile in its first two years
Genshin Impact, the gacha action RPG by China-based developer HoYoverse, has generated a whopping US$3.7 billion from mobile players on the Apple App Store and Google Play in its first two years, according to a new report by mobile market analytics company Sensor Tower.
Genshin Impact was launched worldwide back in September 28, 2020 and is now celebrating its second anniversary, and features gacha mechanics for players to obtain premium game content like characters and weapons.
The game's US$3.7 billion in lifetime revenue makes it the third highest-grossing mobile title from the past two years, behind Tencent titles PUBG Mobile, with US$4.9 billion, and Honor of Kings, with US$5.5 billion.
Genshin Impact is also the highest-earning title that utilises gacha monetisation mechanics, surpassing Rise of Kingdoms and Three Kingdoms Strategic, which both raked in around US$1.7 billion.
Which countries spend the most on Genshin Impact?
China was Genshin Impact's top mobile market, accounting for US$1.2 billion, or approximately 33 percent of total revenue, via iOS alone.
While HoYoverse's biggest game is one of the biggest titles in its home market of China, it has also been a hit worldwide.
Outside of China, Genshin Impact ranks second in terms of mobile game player spending, bringing in a massive US$2.5 billion, with Japan and the United States were the game's next two biggest markets.
Japan, the source of many high-profile voice actors for the game's Japanese voice lines, accounted for 24 percent of its revenue, while the United States had a 17 percent share.
Sensor Tower's report also found that Genshin Impact has defied recent global trends.
In the first quarter of 2022, the global mobile games market experienced its first year-over-year decline in player spending.
However, Genshin Impact continued going strong as mobile players spent US$530 million on the game in Q1 2022, making it the top game by worldwide consumer spending in that period.
After generating US$2 billion on mobile in its first year, Genshin Impact is showing no signs of stopping.
Genshin Impact unveiled its third nation, Sumeru, back in August with version 3.0 and is currently in version 3.1, which sees the release of new characters in Cyno, Nilou, and Candace.
Version 3.2, which is planned to be released on 2 November, will then have Nahida, also known as the Dendro Archon Lesser Lord Kusanali, and Layla enter the game.
All the money Genshin Impact generated for HoYoverse are seemingly being put to good use, as the developer recently announced they will produce a Genshin Impact animated series in partnership with top Japanese animation studio ufotable (who also produced the highly-rated Demon Slayer anime).
The excitement around Genshin Impact continues in real-world events too.
The game is one of the HoYoverse titles to be featured in collab cafes for HoYo Fest 2022 in Southeast Asia, while Genshin Impact's beloved mascot character, Paimon, is even going on a voyage around the world as a giant inflatable, starting in the United Kingdom and Singapore.
Genshin Impact is currently in version 3.1, which will run from 28 September to 2 November.
Genshin Impact versions 3.0, 3.1, and 3.2 will have shortened run times of five weeks instead of the usual six weeks, likely to catch up to the game's original release schedule after the release of version 2.7 was delayed back in April.
Yan Ku is a full-time dog parent, part-time (gacha) gamer, and part-time writer.
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