From fragrance to face cream: What are the most popular beauty gifts in each US state?

·2-min read
Perfume gift sets and face creams are among the most popular holiday beauty gifts in the US.

Have you already started your seasonal shopping? A few weeks before Black Friday -- which marks the kick-off to the annual holiday shopping frenzy in the United States and Canada -- a new study looked at the most popular beauty gifts in each US state. And while makeup items are always a hit, perfume gift sets stand out as a particularly popular choice for holiday giving.

Finding the perfect holiday gift isn't always easy, whether it's for a loved one like your closest friends or that distant old uncle you only meet once or twice a year. And because cosmetics are among the most popular gifts at this time of year, Yves Rocher * set out to find out which beauty gifts were most popular in each US state at this time of year.

Holiday beauty stars: fragrance gift sets and face creams

Fragrance gift sets fill the shelves at certain times of year, including Christmas and Valentine's Day, and they're clearly a hit with their recipients. In fact, perfume gift sets top of the list of beauty products heading under the tree December 25, on a par with face creams. Sometimes allowing you to test several fragrances, or combine them with other types of cosmetics, fragrance gift sets lead the way as the most popular holiday beauty gift in 11 states, including Florida, Georgia, Illinois, Mississippi, Nebraska, Tennessee, Texas, and Wisconsin.

Face creams are also proving to be highly desirable gifts for the holidays. While anti-aging creams should probably be avoided, as they might not send the right message, moisturizers seem to make the perfect gift for many Americans, as the most popular beauty gifts in 11 states, including Colorado, Nevada and New Mexico.

Utah and Oregon, most interested in beauty gifts

Makeup is also very popular for holiday giving. And if eye and lip palettes are often the season's star products, these two must-haves seem to be outshone by nail polishes at this time of year. Nail varnish ranks number one in no less than ten states, including Montana, North Dakota, New Hampshire, Indiana, Alaska, and Hawaii. Among the other states surveyed, lipstick is all the rage in New York, eyeshadow palettes are popular in Arizona, Oklahoma and South Dakota, and bath sets seem to be a hit in Arkansas and Kentucky.

On the whole, Utah and Oregon appear to be the two states most interested in beauty gifts during the frenzied shopping season that runs from Black Friday to Christmas Eve.

* For this study, Yves Rocher USA relied on a Google Trends search of "beauty gift" for the period of November 27, 2020 to December 24, 2020. The brand then extracted data by region of the US to understand which states had the highest comparative search volume, then compiled a list of 10 beauty products, and searched for each product and collected regional data from Google Trends to find out in which state those products were most popular. The data was collected from Google Trends on October 15, 2021. The brand says this method does not indicate which product was searched for more than any other, but rather which product was searched for more frequently in which state versus others.

Christelle Pellissier

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