Fox’s ‘America’s Most Wanted’ Revival Caught Some Fugitives, but Did It Nab Viewers?
Fox’s “America’s Most Wanted” revival has done some good in nabbing fugitives from justice, but how “wanted” has it really been among Americans (as measured by Nielsen)? The short answer: not very. Including one week of (mostly) DVR viewing, the March 15, 2021 season premiere of “America’s Most Wanted” with Elizabeth Vargas as host drew a 0.5 rating among adults 18-49 and (a rounded) 2.8 million total viewers. The following week stayed steady in the key demo, though it shed 221,000 overall viewers. By Week 3, both metrics declined (again, in the case of the viewer tally) and the five-episode comeback solidified itself as a noncompetitive series. Though the franchise was never really a big TV hit (and spent most of its former life slotted on Saturdays) these numbers place this “America’s Most Wanted” a far cry away from its heyday, when John Walsh hosted. The original “America’s Most Wanted” aired on Fox from 1998 to 2011 before moving to Lifetime for two years. In that final year on Fox, the series, which by then was titled “AMW: America Fights Back,” averaged a 1.7 demo rating and 5.1 million total viewers. The Lifetime version didn’t do so hot, starting off...
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