Liverpool partner with PUBG Mobile for club-branded in-game loot

·Senior Esports Producer
·2-min read
Liverpool FC's landmark partnership with PUBG Mobile aims to bring together Reds fans from all around the world. (Photos: Liverpool FC, PUBG Mobile)
Liverpool FC's landmark partnership with PUBG Mobile aims to bring together Reds fans from all around the world. (Photos: Liverpool FC, PUBG Mobile)

Renowned Premier League football club Liverpool FC (LFC) announced on Monday (1 November) that they have partnered with popular mobile game PlayerUnknown's Battlegrounds (PUBG) Mobile to bring "exciting and exclusive in-game features to Reds fans around the globe".

Liverpool revealed in a press release that PUBG Mobile players will be able to unlock limited-edition LFC-branded outfits and earn free in-game gear and items, such as parachutes and backpacks, when they compete in a series of classic mode games.

This is the first time LFC has collaborated with PUBG Mobile and the new features will launch in the game from 12 November to 20 December 2021. 

According to the club, the partnership aims to bring "LFC fans together in this virtual world to show their support and love for the club."

“In an increasingly digital world, we pride ourselves on being able to innovate and engage with our fans on the vast array of digital platforms they favour," said Drew Crisp, Senior Vice President, Digital, Liverpool FC, adding that PUBG Mobile was "the perfect platform to connect with" fans in the growing realm of online gaming.

“This is a great opportunity for supporters to embrace their love of the club and interact with LFC on one of their favourite platforms, bringing together the physical interactive nature of football into the digital interactive world of gaming,” Crisp said.

“In PUBG Mobile, teamwork is a core principle to those who seek to win. In collaborating with Liverpool Football Club, a team renowned for their courageous camaraderie, we have found a perfect match,” added Vincent Wang, Head of PUBG Mobile Publishing at Tencent Games.

Published by Chinese giants Tencent, PUBG Mobile is the mobile version of the battle royale PlayerUnknown's Battlegrounds, where up to 100 players compete to be the last man (or team standing). Players in the game can customise their character's initial outfit, with a range of options from colours to style.

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