Back in 2018, Chip and Joanna Gaines announced that they were planning on launching a TV network, aptly named Magnolia Network, while on The Tonight Show with Jimmy Fallon. Since then, we've been patiently waiting... and then waiting some more. Discovery had originally confirmed the network would be launching in the fall of 2020, however, because of the global pandemic, that the date has been pushed back.
In the meantime, Chip and Jo have been sharing exciting news about what fans can expect when tuning in to Magnolia Network, like Fixer Upper returning for an all new season and Jo starring in her own cooking show. Plus, Magnolia Network just launched a new digital series called Road to Launch in which Chip and Jo chat with some inspiring individuals who continue to create despite hardships in life.
Here’s everything we know about Magnolia TV so far.
What can we expect to watch on Chip and Joanna Gaines’ Magnolia TV network?
Earlier this year, Jo announced that she would host her own cooking show on Magnolia TV. While the show is in its preliminary phases and does not even have an official title yet, she showed us the super cool set of the show—an old flour mill!
Below are the rest of the shows that have been confirmed so far.
Chip and Jo are returning to the small screen for a new season of the their beloved show. In early August, Chip and Jo took to social media to share a teaser clip, announcing the reboot of Fixer Upper. "In a lot of ways, the show is going to pick up right where it left off," Chip says of the new season in a blog post. "These years in between have taught us a lot about ourselves and how we operate best, so we’re likely to do a few things a little differently this time around."
Floret Flower Farm is one of the most successful organic flower farms in the United States. The show will follow Erin Benzakein, the founder of Floret Flower Farm, on her year-long quest to build a sustainable organic flower farm in Washington state.
Home on the Road
This six episode series will follow husband and wife duo, Amanda Sudano Ramirez and Abner Ramirez, otherwise known as the band Johnnyswim. As they tour North America with their two kids in tow, viewers will get a glimpse into life on the road and the family's mission to seek out a home and community wherever they go.
In this show, deVOL, an England-based furniture manufacturer will work with talented craftspeople to design stunning kitchens and interiors for clients.
Culinary expert Andrew Zimmern will visit families across the country to explore how the cultural, regional, and historical facets influence what and how we eat, as well as how food brings us all together.
Woodworker Clint Harp will take viewers through some of the oldest and most beautiful structures still standing today. He'll share the stories of structures found all over the country.
Justin Bane’s NFL dreams were cut short due to a serious injury, but in 2011, he opened the Fieldhouse gym in Abilene, Texas with his wife Annie. The couple has since committed their lives to helping people turn broken dreams into an inspiring, new reality.
Taylor Calmus, who runs the Dude Dad Youtube Channel, along with his building crew, will be building extreme one-of-a-kind projects for kids. Think: pirate ship in the backyard to a custom ball launcher mounted to their family truck.
Husband and wife Andy and Candis Meredith and their seven kids work together to convert a 113-year-old, 20,000 square-foot schoolhouse into their family’s dream home.
The Lost Kitchen
Erin French is the owner of The Lost Kitchen, a historic mill turned restaurant in Freedom, Maine, population 722. This series will show us how The Lost Kitchen operates, which doesn't accept phone or email reservations, but only reservations submitted by postcard.
Inn the Works
After purchasing the run down Oak Knoll Lodge in Big Bear, CA, Lindsey Kurowski and her crew are determined to renew this four-acre campground, constructed in the 1920s.
When is Chip and Joanna Gaines’ Magnolia TV network premiering?
The exact date for when Chip and Jo's Magnolia TV network will launch hasn't been released. The date was set for October 4, 2020; however, due to production shutdowns caused by the coronavirus, it has been postponed, according to Deadline. Currently, the Magnolia Network page says that network is set to launch next year.
What will happen to Discovery’s DIY network?
Chip and Jo exclusively confirmed to USA Today that it will take over Discovery's DIY Network, which currently features shows like Nicole Curtis's Rehab Addict. At the moment, DIY Network is seen in more than 52 million U.S. homes, but will be renamed for the Gaines takeover.
The mission is to take "big characters and big personalities that people love and want to spend time with," and make them stars. So, naturally, that's Chip and Jo. The couple will star in a new show on the network and other possible series as well. Keeping in line with their Magnolia empire, the new TV network will likely be "branded with some variation of their Magnolia banner."
Will Chip and Joanna Gaines’ Magnolia TV network impact their other businesses?
The Discovery TV network is an effort to continue expanding the Magnolia "ecosystem." Zaslav emphasized the Magnolia "ecosystem" the power couple created aligns with Discovery’s vision of inspiring people’s passions and will help expand revenue opportunities as they continue to grow. After all, it is an empire—so Discovery is smart to not let that go.
Who will head Chip and Joanna Gaines' Magnolia TV network?
Chip and Jo will be joint chief creative officers. In April, Discovery TV confirmed that HGTV’s then-President Allison Page was leaving her current role to run the new joint venture.
"We’ll have stories about family and community, food, garden, of course design, wellness, entrepreneurialism,” Page told USA Today. “There are so many facets, at least in television, that people have not seen from them.”
Since then, Page has announced other key hires, like Donna MacLetchie, Julie Morris, and John Marsicano. The three will lead the programming, research and strategy, and publicity teams, according to The Hollywood Reporter.
"I am thrilled to officially welcome three key members of our senior team," she said in September. "Having worked with Donna for over a decade, she's proven to have a keen eye for identifying talent and developing formats, and her passion and energy knows no bounds. Julie is a gifted manager and brings a deep understanding of the audience."
She continued: "John's insight into the Magnolia brand and the wider entertainment landscape is simply remarkable, and we are so excited to have him joining the network team. I'm very much looking forward to all that's ahead for this team."
How did Discovery convince the Gaines to return to TV?
After HGTV's parent company was acquired by Discovery, Zaslav made two trips to visit the Gaines in their famous hometown of Waco, Texas.
"He said, 'What will it take to get you back?'" Chip recalled in an interview with Inc. "And, like everyone, he initially thought more money. 'What's the talent agreement?' And we were like, 'You know, none of those things are what we're interested in debating.'"
The Gaines wanted creative control, according to the article. When Zaslav returned with the proposal to take over the DIY Network, Jo asked about programming. He replied, "The question is what do you want?"
"My job is to stay out of the way and have them be who they are," Zaslav told the outlet. "At a time when there's so much anger in the culture, they represent everything that America wants: faith, family, food, home, kindness, authenticity. We are yearning for a simpler time, and they embody that."
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