First curated digital platform in Malaysia for sneakerheads to buy and sell valued shoes
KUALA LUMPUR, Nov 16 — Malaysian tech company CNCRD has launched itself into the digital scene to disrupt the thriving reselling culture, in particular, sneakers.
By doing so, it is the first curated digital platform in Malaysia for sneakerheads to buy and sell their valued shoes.
Designed as a one-stop-centre to sell and buy shoes on the secondary market, the curated platform makes it easy for its audience to maneuver their way in the saturated marketplace. It also aims to minimise the risk of purchasing replicas or just getting the wrong product altogether.
"We’ve taken into account the many recent shifts in the reselling culture - both locally and globally. A great deal for a pair of shoes today could be terrible tomorrow,” said CNCRD founder Ryan Ng.
"This is where we come in to ultimately cement our vision to provide the best retail e-commerce experience for our users. And for CNCRD to also provide an offline experience for our customers to buy and sell the latest, most coveted sneakers in the best way possible,” added Ng, an avid sneakerhead and techpreneur.
On top of the online platform, CNCRD has launched its brick and mortar showroom at The Five, Damansara Heights to bring the best of both worlds — the scalability of technology to sellers and the intimacy of a physical space to customers.
"We believe this hybrid shopping experience is the way to go,” the 22-year-old explained.
The company's founder is 22-year-old Ryan Ng, who calls himself an avid sneakerhead and techpreneur. — Picture courtesy of CNCRD
Hailing from Muar, Ng was introduced to this scene when he first came to Kuala Lumpur for college.
"It was 2018 and I was turning 18 at the time, there was a buzz amongst my friends about the Jordan 1 Nigel Sylvester’s and it was the first pair that sparked an interest to dig deeper into the scene. I was living on a basic allowance and all I could do was admire it,” Ng recalled.
"The first pair I’ve ever ‘flipped’ was a pair of UltraBoosts and my best friend of 15 years was my first ever customer. It was a very ecstatic feeling, that catapulted and snowballed to selling my first five, 10, 20 pairs of sneakers”, Ng added.
It was with this realisation, that what he did could be a business, that propelled Ng to team up with his good friend Bryan Ong to incorporate a partnership.
With the aim of creating an ecosystem that is transparent for sellers, CNCRD was established late last year, to bridge the gap between sellers and buyers.
"In time, we hope to expand our product category to include apparel, collectibles and many more,” said Ong.
To strengthen the team, Ng and Ong have roped in Ric Wang as a co-founder and creative director of CNCRD.
"Together with Bryan, Ric and our whole team at CNCRD, I hope to work and lead CNCRD to cement its position as an industry leader both locally and regionally and to grow sustainably,” Ng said.
"As it is with the sneaker culture, it is also paramount for us to create a ‘CNCRD tribe’. We have planned out various activities that aims to serve multi-disciplinary creatives by working together on cultivating our physical space,” Ng added.
For more information, visit http://www.cncrd.com.
