FIMA is a festival for promoting African fashion throughout the world

·2-min read
The International Festival of Fashion in Africa will take place in Niger December 1-5.

From December 1 to 5, the future of African fashion will be in the spotlight in Niamey, Niger, during the 13th edition of the International Festival of Fashion in Africa (FIMA). Organized under the leadership of the designer Alphadi, the event will include several competitions, including some intended to highlight the work of young designers, as well as a fashion show that brings together designers from five continents.

While African know-how and creativity are increasingly represented in the US and European fashion scenes, it remains (too) rare and little known by a larger public. Nigerien designer Alphadi has been trying to remedy this situation for several years by supporting young creations, as well as more established brands, in Niger, and more widely in Africa, and by promoting the rich diversity of African textile expertise and skills, via the International Festival of Fashion in Africa (FIMA).

The 13th edition of the cultural and artistic event will be held in Niamey, Niger, December 1-5, 2021, under the theme "Fashion, dynamics of peace towards the tourist and cultural integration of Africa" with the ambition of honoring the artistic potential of Africa, through fashion in particular, and helping it thrive on the world stage.

"Our ambition is to create the conditions for a culture of peace through art and creativity in an Africa of tolerance and tranquility. We are reinforced in our approach by the Nigerien government's commitment to make Niger a first choice tourist destination as well as the awareness of each other on the role of tourism in the development process," organizers outline on the official site of the Festival .

Promoting young designers

While the theme of peace through tourism is the unifying thread for this new edition, the event will of course put the focus on fashion through its regular competitions, including those dedicated to emerging talents in the realms of models and designers. Not only is it a way to promote the young design scene in Africa, as well as its diaspora, but also to raise its profile on the international scene. From Niger to Togo, Burkina Faso, Senegal, Rwanda, and the Ivory Coast -- this year's guest of honor -- ten candidates have already been preselected to unveil their designs in the aim of winning the competition, including Ricardo Sumbo, Chérifa Namoro, Ibrahim Alio, Wahouie Judicael, and Rolande Bapina.

Another Festival highlight will be a special Nigerien Fashion Night, on December 1, with a conference-debate on the theme 'Peace, Tourism and Culture', a fashion show, and several initiatives based around music, art, and empowerment of girls, as well as the Pan-African Night, on December 3, with an exhibition and a fashion show featuring emerging designers.

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Christelle Pellissier

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