Ferrari is turning to the tech industry for its new boss.
That as it seeks help navigating the move from roaring petrol engines to an electrified future.
The Italian brand has named Benedetto Vigna as its new CEO.
He has worked for chipmaker STMicroelectronics since 1995.
There he runs its biggest division, and helped pioneer the screen technology for Apple's early iPhones.
Vigna will start in September, and his appointment fills a six-month vacancy.
Former chief Louis Camilleri retired in December citing personal reasons.
There had been speculation that the new CEO would have a background in luxury goods or retail.
But company chairman John Elkann said it was right to find someone with technology experience.
Ferrari already produces some hybrid models.
But it's promised to deliver its first electric car by 2025.
Steering that process won't be Vigna's only challenge though.
He also has to revive Ferrari's fortunes in Formula One, after the team endured its worst season in 40 years in 2020.