'This is not a day off': Fenty has shut down their online store for Blackout Tuesday

Alyssa Tria
Shopping Editor

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PASADENA, CALIFORNIA - FEBRUARY 22: Rihanna accepts the President’s Award onstage during the 51st NAACP Image Awards, Presented by BET, at Pasadena Civic Auditorium on February 22, 2020 in Pasadena, California. (Photo by Paras Griffin/Getty Images for BET)

On Tuesday, Rihanna announced that the ultra-popular Fenty beauty, fashion and lingerie lines will be conducting no business as part of Blackout Tuesday.

Known as a long-time and active advocate for diversity and equality, the singer stands in protest against "racial inequality, injustice, and straight-up racism" with the black community.

“In solidarity with the black community, our employees, our friends, our families, and our colleagues across industries, we are proud to take part in #BLACKOUTTUESDAY,” reads a statement from the “Love on the Brain” singer on the Fenty Beauty website.

“This is not a day off. This a day to reflect and find ways to make real change. This is a day to #PULLUP.”

Rihanna has also pledged to donate funds to Movement For Black Lives and Colour Of Change and is encouraging fans to do the same and to speak up against racism and discrimination in all forms.

The 32-year-old also went on to Twitter to share a powerful call-to-action message to her 97.1 million followers. “We ain’t buying s***!!! and we ain’t selling s*** neither! ganggang! #BLACKOUTTUESDAY AF!!! @FentyOfficial@fentybeauty@SavageXFent,” she tweeted.

Her followers were quick to respond with encouraging and supportive messages of praise.

Along with Rihanna, music industry leaders and high-profile figures like Drake, Katy Perry, Justin Bieber, Teyana Taylor, Billie Eilish and many more are among the millions of people around the world showing their support of the Black Lives Matter movement by participating in Blackout Tuesday to protest racism and social injustice.

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