Fendi to kick off Milan Fashion Week with show for limited live audience

The Italian fashion house, which caused a stir on June 20 with a spectacular concert at the Palazzo della Civiltà Italiana in Rome, will open Milan Fashion Week on September 22. Women's Wear Daily (WWD) reports that the label will be hosting a catwalk show, but at its headquarters in Rome, a venue that is nearly 600 km from the Lombard capital.

What do the September Fashion Weeks for the 2021 spring-summer season have in store? The question is an ongoing preoccupation in the fashion sphere in the wake of individual announcements by major labels. Hot on the heels of Burberry, which has planned an outdoor runway show with an exclusively digital experience for the public and the brand's usual guests, Fendi has lifted the veil on plans for its next show.

On September 22, the Italian house will open Milan Fashion Week (September 22 to 28) with a show to present its new collection in the Palazzo della Civiltà Italiana in Rome, which also houses the brand's headquarters. According to specialist website WWD, Fendi CEO Serge Brunschwig has said the show will be "a physical event, with a limited number of guests and a digital component, the format of which is being defined."

In the meantime, the luxury brand is sending an optimistic message of hope with initiatives in support of artistic expression. This was notably the case on June 20, the day of the summer solstice, in Rome, when Fendi organized a concert entitled "Fendi Renaissance - Anima Mundi" at the Palazzo della Civiltà Italiana. The event featured the musicians of the Accademia di Santa Cecilia and violinist Anna Tifu, who performed "L'Estate" ("Summer") from Antonio Vivaldi's "Four Seasons" on the steps, under the arcades and on the roof of the famous monument.



On Wednesday, June 24, the Italian house is also presenting a new capsule "California Sky" created in partnership with Los Angeles-based artist Joshua Vides. A teaser unveiled by Fendi offering a glimpse of the new collaboration shows that it will feature ready-to-wear and leather pieces marked by black and white motifs that are typical of the contemporary artist.

The new creations can be found in Fendi's online store at Fendi.com. The brand's website is also offering internet users a chance to watch a full-length video of the "Fendi Renaissance - Anima Mundi" concert.