Feminine hygiene brand decorates sanitary pads with ‘vulva’ flowers

·1-min read

Malaysian feminine care brand Libresse just launched something that could make anyone feel just slightly better on their worst period days.

From today, Libresse has made available a limited collection of their sanitary pads wrapped in colorful vulva-inspired floral motifs, based on a modern interpretation of the traditional Nyonya Kebaya dress worn by the Peranakan community in Malaysia.

“It’s a culturally defining fashion piece which continues to be iconic and well loved by many Malaysian women today, thus the perfect inspiration for our limited-edition range, released in conjunction with Malaysia day to celebrate women’s cultural progression in our country,” marketing manager Deenie Ong said in a statement. The brand is owned by Vinda Malaysia.

“At Libresse, we aim to create a world where women can live the life they want by breaking V zone taboos, and that begins with knowing and loving the V-Zone… Let’s normalise V-Zone taboos in an open, positive and respectful manner by encouraging women to embrace this beautiful part of their body, together,” Ong added. “V” refers to the vulva.

The chrysanthemum and peony designs are featured on limited edition packaging, including the individual pad wraps and the pad itself.

These limited-edition sanitary pads, priced from RM6.60 ($1.50) to RM18.20 ($4.40), are available at retail stores nationwide. Customers will also receive a cute V-Kebaya tote bag with every purchase of Libresse V-Kebaya Unscented Pads Big Value Pack while stocks last.

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This article, Feminine hygiene brand decorates sanitary pads with ‘vulva’ flowers, originally appeared on Coconuts, Asia's leading alternative media company.