FaZe Clan’s ‘Crimson’ Shows How to Turn Social Mega-Influencers Into Movie Stars

Brian Welk
·1-min read

The horror film “Crimson,” the first project for the new studio Invisible Narratives and the esports streamers FaZe Clan, represents one possible future for movies: a marriage of storytelling with authentic content from influencers like the FaZe Clan who have the attention and trust of young people online. When Brian Awadis, better known as Twitch star FaZe Rug of the FaZe Clan, bought a house this summer, he also broadcast the process of shopping and moving to his 31 million followers across all his social channels. What his audience didn’t know at the time is that his house would also serve as the setting for “Crimson.” But “Crimson” wasn’t just a stunt: FaZe Rug really did buy a new house, and his fans have been glued to his every move. But woven within that real-life domestic drama was the fictional story that became “Crimson.” Without knowing it, FaZe Rug’s audience had been tracking an “invisible narrative,” so to speak, and they didn’t realize there was marketing going on behind the scenes. Also Read: FaZe Clan Horror Movie 'Crimson' From 'Paranormal Activity' Team Lands October Debut Invisible Narratives, co-founded by former Paramount studio head Adam Goodman and former Disney digital media...

Read original story FaZe Clan’s ‘Crimson’ Shows How to Turn Social Mega-Influencers Into Movie Stars At TheWrap