Swedish brand & Other Stories is partnering with fashion platform Zalora to bring its stylish ready-to-wear pieces and accessories from its three ateliers in Paris, Stockholm and Los Angeles to fans in Singapore, Malaysia and The Philippines. The news comes after the brand opened its doors to their first Southeast Asia stores in Ion Orchard, Singapore, on 19 August.
“We couldn’t be happier to reach Singapore, Malaysia, and the Philippines through Zalora and see our stories come to life here. It’s such a joy to get to know new customers and see their interpretations of our endless styling choices,” says Lina Söderqvist, Managing Director, & Other Stories.
Zalora’s Chief Platform Officer Simone Cortini is also excited about the launch, “Introducing a global brand like & Other Stories to our customers reinforces our commitment to offer the best options for fashion, and we are excited to see our catalogue become even more vibrant with & Other Stories’ products.”
Fans can expect colourful launch pieces from & Other Stories, with the spotlight on mega-watt glamour, bold colours and prints, and a sophisticated vibe. Pick up some dresses and a few coordinated sets of tops and skirts that come in vivid blooms, arty patterns and vivacious colours like fuchsia, tangerine and metallic emerald green set against creamy beige and black.
Here are some of our favourite choices from the latest collections.