Anders Tegnell was a little-known civil servant just months ago.
But as Sweden's chief epidemiologist, he's got so big a fanbase now that one Swede even has a tattoo... of Tegnell's face.
Gustav Lloyd Agerblad is the man with the ink.
(SOUNDBITE) (English) MAN HAVING TATTOO, GUSTAV LLOYD AGERBLAD, SAYING:
"It's a funny thing and when I saw my friend Zashay here doing these removable tattoos, as it's called in Swedish I thought like 'Oh man I want that on my arm for real' so then I asked him if he could to it for me."
And here's the tattoo artist, Zashay Rissanen Tastas:
(SOUNDBITE) (English) TATTOO ARTIST, ZASHAY RISSANEN TASTAS, SAYING:
"I came up with the idea because I believe in our strategy and I believe that the authorities can't make us stay at home. If we keep our distance it's probably going to be fine."
While governments across Europe have put their countries into lockdown Sweden has taken a more liberal approach. For example, it's allowed restaurants to stay open even as the number of confirmed cases rises.