There's no Black Friday sale at Everlane — but you can still choose what you pay

Image via Everlane

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Looking for gifts ideas, deals and shopping hacks? Check outYahoo Canada’s holiday page.

Looking for gifts ideas, deals and shopping hacks? Check out Yahoo Canada's holiday page.

When it comes to sustainable fashion, Everlane is really getting it right.

The retailer, a favourite of celebs like Megan Markle and Angelina Jolie, is having a Choose What You Pay sale — and it’s unlike anything we’ve ever seen.

Everlane let’s you pick from three discounts: 30 per cent off, 20 per cent off, or 10 per cent off. Some of the discounts go as low as 50 per cent off.

It might seem like a bit of a mental trick but each price point comes with a full explanation of where the money goes.

The biggest discount covers “the basic cost to develop, produce and fulfill this product” and the mid level covers the same as the first option but with an additional amount going to office overhead. The smallest discount is the same as the first option but with an amount going to office overhead and future product development.

With so many cult-favourite items at major discounts, this really is a one-of-a-kind sale! Take a look at some of our top picks.

The Oversized Alpaca Crew

Image via Everlane

With a cool rib pattern and a crew neckline, the Oversized Alpaca Crew has all the warmth of a cozy winter knit with a plush, airy feel.

SHOP IT: Everlane, $100, $107, $114 (originally $125)

The Clean Silk Blouson Shirt

Image via Everlane

Sometimes you just want to wear a pretty shirt - plus it’s made of eco-conscious Clean Silk for more beauty and less waste.

SHOP IT: Everlane, $102, $116, $131 (originally $145)

The Japanese GoWeave Essential Jumpsuit

Image via Everlane

This jumpsuit has an elegant double-V neckline, wide legs, and a removable tie belt to create a more feminine silhouette.

SHOP IT: Everlane, $95, $111, $127 (originally $158)

The Cotton Weave Collarless Shirtdress

Image via Everlane

It doesn’t get easier than a cotton dress: Complete with blouson sleeves, clean front buttons, and best of all, pockets.

SHOP IT: Everlane, $51, $62, $73 (originally $103)

The Denim Jacket

Image via Everlane

The essential denim jacket — designed in a modern, relaxed fit and made from rigid Japanese fabric that’s garment-washed for a one-of-a-kind look that just gets better with time.

SHOP IT: Everlane, $70, $82, $94 (originally $116)

The Cashmere V-Neck

Image via Everlane

Warm, soft, and lightweight, this sweater has a slightly relaxed fit for a timeless look. Another classic for your closet.

SHOP IT: Everlane, $92, $106, $119 (originally $132)

The Texture Cotton Crew

Image via Everlane

Designed with intricate knit detailing and bracelet-length sleeves, this boxy crewneck sweater is made of a unique cotton-nylon blend that has a bold, textured finish and bouncy, voluminous feel.

SHOP IT: Everlane, $94, $99, $106 (originally $116)

The Velvet Modern Loafer

Image via Everlane

A shoe worth gifting. This limited-edition velvet slipper has custom embroidery for a one-of-a-kind look that feels special and modern. The low, walkable heel makes it the perfect companion for holiday parties and the dance floor.

SHOP IT: Everlane, $119, $143, $166 (originally $180)

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