The “Euphoria” premiere marked “the strongest digital premiere night performance for any episode of an HBO series since HBO Max launch and a series-record more than double the Season 1 premiere.”
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HBO also stated that digital viewing had an uptick more than nine times higher than the Season 1 premiere and nearly four times higher than the Season 1 finale. The Season 2 premiere also debuted to a viewership nearly 10 times higher than both special “Euphoria” episodes that debuted last winter.
“Euphoria” returned Sunday after a lengthy hiatus following its August 2019 first-season finale, a wait that was broken up a bit by the release of those two standalone specials (which launched Dec. 6, 2020 and Jan. 24, 2021, respectively) that were taped with limited cast and crew amid the COVID-19 pandemic.
According to WarnerMedia, the “Euphoria” Season 2 premiere was the No. 1 “asset” on HBO Max on Sunday and boosted viewership of the first season, with the series premiere ranking among the top three assets and other “Euphoria” episodes holding eight out of the top 10 slots.
Additionally, the second-season premiere of “Euphoria” was a hit on social media, taking the title of the “most social premium cable series episode” since the “Game of Thrones” finale in May 2019, according to HBO.
The eight-episode second season of “Euphoria” follows the intertwining lives in the town of East Highland, focusing on teenager Rue (Zendaya), who must find hope while balancing the pressures of love, loss and addiction.
Along with Emmy winner Zendaya, “Euphoria” Season 2 stars Hunter Schafer, Nika King, Eric Dane, Angus Cloud, Jacob Elordi, Algee Smith, Sydney Sweeney, Alexa Demie, Barbie Ferreira, Maude Apatow, Javon Walton, Dominic Fike, Storm Reid and Austin Abrams.
“Euphoria” is created, written and executive produced by Sam Levinson, who directs all episodes of Season 2. Additional executive producers include Ravi Nandan, Kevin Turen, Will Greenfield, Drake, Adel “Future” Nur, Zendaya, Hadas Mozes Lichtenstein, Ron Leshem and Daphna Levin. Kenneth Yu is a producer. Ashley Levinson, Harrison Kreiss and Julio Perez are co-producers. “Euphoria” comes from A24 and is based on the Israeli series of the same name.
“Euphoria” will debut new episodes on Sunday at 9/8c on HBO.
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