‘The Equalizer’ Still the No. 1 New Show of 2021, but What’s No. 2?
No other new series has equal(ized) CBS’ “The Equalizer” in 2021 ratings, but what is No. 2? Shortly before NBC’s Summer Olympics, it’s only appropriate that we hand out the silver medal to NBC’s “Law & Order: Organized Crime.” With the benefit of the coveted post-Super Bowl LV time slot, “The Equalizer” launched to more than 20 million live TV viewers in February. Adding in the entirety of Season 1, and counting one week of (mostly) DVR viewing for each episode, the Queen Latifah crime drama averaged a 1.7 rating among adults 18-49 and 12.07 million total viewers. Backing out just the huge Super Bowl-aided premiere episode, the CBS series averaged a 1.2 rating and 10.61 million total viewers. We’re harping on this after-the-Super-Bowl thing for good reason: Since the Super Bowl is (by far) the biggest telecast of the year every year — it also provides the best lead-in another TV show could ever dream of. Therefore, you should consider it somewhere between an honor and a vote of confidence when a network schedules that slot. Of course, the giant launchpad doesn’t always work out in the long run, which CBS knows from its own very recent history. James...
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