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Elon Musk claims he skipped Davos because it ‘sounded boring AF’ - but organisers say he wasn’t even invited

Musk-Tesla Tweet Trial (Copyright 2020 The Associated Press. All rights reserved.)
Musk-Tesla Tweet Trial (Copyright 2020 The Associated Press. All rights reserved.)

The World Economic Forum says billionaire Elon Musk wasn't on the guest list for the annual meeting of business executives, global leaders and cultural trend-setters in Davos, Switzerland — despite what the Twitter owner claims.

Notables from European Union chief Ursula von der Leyen to actor Idris Elba are gathering in the ritzy Alpine town this week to talk about global issues ranging from war to climate change and technology's effects on security.

Mr Musk wasn't there, though he says he was invited. Forum spokesman Yann Zopf knocked that down Tuesday, saying the last time the Tesla CEO got an invitation was “not this year and not recently — last time in 2015.”

Mr Musk said in a tweet on 22 December: “My reason for declining the Davos invitation was not because I thought they were engaged in diabolical scheming, but because it sounded boring af lol."

Mr Zopf added that “Musk never registered for any annual meeting in Davos.”

Mr Musk did not immediately respond to requests from The Associated Press for comment Tuesday.

The gathering has been criticized for a lack of concrete action that emerges after a series of sessions and speeches while the forum itself has been the target of online conspiracy theories from those who believe the forum involves a group of elites manipulating global events for their own benefit.

Plus, Mr Musk might be a bit busy to be palling around with the powerful in snowy Switzerland.

While still grappling with the fallout from buying Twitter last year for $44b, Mr Musk is facing trial over his tweet about taking Tesla private in 2018.

Jury selection begins this week and he'll have to explain his actions under oath in court in San Francisco after tweeting that he had lined up the financing to pay for a $72b buyout of the electric carmaker, which never happened. It culminated in a $40m settlement with US securities regulators that also required him to step down as the company’s chairman.

He's also planning to step down as CEO but remain owner of Twitter, which he succeeded in taking private last summer but has alienated some users and advertisers with chaotic job cuts and changes to content moderation policies.