Addicted to Online Shopping? Us Too—Here Are the 83 Best E-Commerce Stores
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You love online shopping—don’t lie to me. I can practically see the packages stacking up at your doorstep and the confirmation emails lighting up your phone. It’s nothing to be ashamed of. In fact, you’re helping the nation’s economy, and I commend you for that. I ask, however, when was the last time you hit the refresh button on your go-to storefronts? If you already know the New Arrivals sections front-to-back, it’s time to spice things up with some new shops to browse. Online shopping offers access to a global bazaar of consumer goodies with just the clack clack clack of your keyboard, so if you are simply sticking to what you know, you’re missing out.
Fortunately, I know just the spot where you can stock up on trendy summer shoes, cute cocktail dresses, or literally anything else your wardrobe might be lacking. In need of the best carry-on suitcase? I got your back. Hello, I am a shopping editor, after all. I know a thing or two about e-retail therapy—and the best places to find it. So, give yourself a pass to splash out a little on an online shopping spree. You deserve it, I swear! Below, find 83 of our favorites online shops and get ready to “Add to Cart.”
Alo Yoga
What’s for sale: Men’s and women’s activewear, workout equipment, beauty, hair, and skincare
What we love it for: Matching sets worthy of endless mirror selfies
Prices: $–$$$
Loved by Kendall Jenner and the Hadids, Alo Yoga is one of the best brands for athleisure gear you can actually work out in. Or wear to brunch. Or for an impromptu photoshoot. Truly, no one does on-trend workout sets quite like Alo.
What customers are saying: “Really love [the item] and I think the material is great...The order also came with a 30-day free trial of their Alo Yoga service which you can access through their Alo Moves app...I’d definitely try/check it out!”
Bandier
What’s for sale: Women’s activewear and loungewear, shoes, and accessories
What we love it for: Browsing tons of hot, on-trend brands in one place
Prices: $$–$$$
Bandier’s edit of grid-worthy workout gear is enough to make you want to do a HIIT session. It sells fan-favorite brands like All Access, Splits59, and P.E Nation, but don’t miss out on its equally great in-house label for all your athleisure essentials.
What customers are saying: “I wear a lot of sustainable products now and I love most of Bandier’s sustainable active ear. They are comfortable and easy to work out in. While it is a bit pricier than my regular clothes, I would say that the prices are worth it!”
Made Trade
What’s for sale: All things ethically and sustainably made for men, women, children, and home
What we love it for: Replacing homewares with sustainable swaps that you can feel good about
Prices: $–$$$$
For sustainable wares of all varieties, consider Made Trade. The retailer exclusively offers goods made with sustainable and ethical practices in mind, without sacrificing artistry.
What customers are saying: “Wonderful company offering excellent variety of ethical products and superb customer service.”
Fashion to Figure
What’s for sale: Women’s plus-sized apparel, including swim and intimates
What we love it for: Trendy and affordable items—ranging from party dresses to work blazers—to add to your wardrobe
Prices: $
Catering exclusively to plus-size shoppers, Fashion to Figure offers everything from cozy knit sets to event-ready gems. With items hovering below $100 a pop, it’s a shopping destination to keep tabbed.
What customers are saying: “Pretty, good quality, fashion-forward clothes for the curvy girls at excellent prices! I always find a gorgeous outfit here for any occasion at a great price & in my size!!”
The Style Room
What’s for sale: Men’s and women’s clothing, accessories, and shoes
What we love it for: The well thought-out edit of sartorial goodies
Prices: $–$$$$
Zappos is a no-brainer for quick shipping on a wide range of items (specifically footwear), but the brand’s Style Room, featuring an edit of mid- and high-end designers marrying workwear with everyday life, is a can’t-miss stop.
What customers are saying: “This is the second time I have bought something from them which once again came quickly after placing an order, and which fitted me perfectly. I will use them again and again. Great service, Great products.”
Cettire
What’s for sale: Men’s, women’s, and children’s clothing, shoes, and accessories from designer brands
What we love it for: Discovering new brands, statement accessories, and sale steals
Prices: $–$$$$
Shopping for luxury goods can sometimes feel overwhelming (and pricey), but Australia-based site Cettire makes it much more accessible. Its tailored curation of designers and stellar sales makes it worth shopping overseas for.
What customers are saying: “I have shopped on the Cettire website three times in a row and had a great shopping experience. Many brands and price concessions, smooth communication with customer service, fast handling of problems.”
11 Honoré
What’s for sale: Women’s plus-sized clothing and accessories from luxe brands
What we love it for: Fashions that can take you from the office to happy hour in a snap
Prices: $–$$$
Unfortunately, designer clothes aren’t always offered in an inclusive size range. This e-commerce site wants to change that by offering high-end options for every woman. We love to see it.
What customers are saying: “I’m super pleased with 11 Honore!..The dress was beautiful and everything I hoped it would be! I cannot wait to order from this company again!”
Free People
What’s for sale: Women’s apparel, including activewear, swim, and intimates; shoes; accessories; and beauty and wellness goods
What we love it for: Scoring new favorites and wardrobe essentials
Prices: $–$$$
While Free People has a desert-glam, boho-chic reputation—there’s a little bit of something for everyone. Think: great denim, cute workout sets, and jewelry for all.
What customers are saying: “I have been shopping here for over 10 years. 75% of my closet is Free People...I have ALWAYS had helpful and great customer service when I call, in fact, they are consistently one of the friendliest and most helpful customer service departments I have dealt with.”
Galerie.LA
What’s for sale: Women’s clothing and accessories
What we love it for: Supporting emerging brands with an eco-focus
Prices: $–$$$
Galerie.LA makes earth-friendly shopping its company ethos. And that’s definitely something we can get behind.
What ELLE editors are saying: “Finding the best sustainable fashion is easier said than done, but Galerie.LA makes the task simpler by finding the best emerging ethical brands from around the world. And given that the online retailer was founded by celebrity stylist Dechel Mckillian—who’s worked with the likes of Drake and Fergie—you know the brand will have some of the coolest brands and products to offer.”—Dale Arden Chong, senior fashion commerce editor
eBay
What’s for sale: Absolutely anything and everything
What we love it for: Hunting down that random ’90s toy for a dose of nostalgia, or snagging a vintage motorcycle jacket
Prices: $–$$$$
Don’t think of eBay as merely an online auction house. The site is a treasure trove of vintage Chanel and brand-new Tory Burch alike, all from reputable sellers. It takes a little bit of elbow grease to do the research, but the deals you score will be well worth it.
What customers are saying: “You can find anything on there and the purchase is guaranteed. Prices are fantastic, and shipping is usually FREE. I have purchased a lot of quality and also hard-to-find items on eBay. If you are a collector it makes a good starting point for your search.”
Wolf & Badger
What’s for sale: Men’s and women’s apparel, accessories, jewelry, home, beauty, and gifts
What we love it for: Guilt-free shopping sprees
Prices: $$–$$$$
Wolf & Badger is so great, one of our editors basically wrote a love letter to the site. It only curates and directly benefits independent designers who meet ethical standards, meaning they are all environmentally and socially conscious. You simply can’t not support this responsible retailer.
What customers are saying: “Wolf & Badger has become my go-to site for clothes and jewelry. They make it incredibly easy to find items that fit my style and fall within my price range from companies that align with my values...They are super responsive when you need to make a return.”
Italist
What’s for sale: Men’s, women’s, and kid’s fashion, shoes, accessories, and homewares from Italian brands
What we love it for: Saving some sweet, sweet cash
Prices: $$–$$$$
Here’s a hot tip if you love designer goods on a discount: look overseas. Italist, founded in Silicon Valley in 2014, connects you to Italian designers like Prada, Gucci, and more, but with the added benefit of the Euro conversion rate that benefits American shoppers. In other words, you can score consistent discounts up to 30 to 40 percent off items on current designer items that are still selling at full price stateside.
What customers are saying: “I was a bit nervous as I was ordering from another country (potentially more to go wrong) but I had nothing to worry about. I placed the order on Sunday, taxes all included in the final price. I was kept up to date with fulfilment, item was delivered Tuesday. It was quicker than orders from within my own country. I will definitely be ordering again.”
Nordstrom
What’s for sale: Men’s, women’s, junior’s, and children’s apparel, shoes, accessories, and homewares
What we love it for: Stocking (and re-stocking) our closets and makeup bags
Prices: $–$$$
We grew up with Nordstrom, and over the years it’s gone from your usual department store to something so much more (and cooler!). Now, it also has curated pop-up shops promoting newbie designers and indie home goods.
What customers are saying: “Love everything about Nordstrom. The shipping is fast, returns are easy, and the customer service is top notch.”
Union Los Angeles
What’s for sale: Apparel, footwear, and accessories
What we love it for: Being on the cutting edge of streetwear trends
Prices: $$–$$$
Union is considered the mecca of streetwear fashion. Since its conception in 1989, the store has offered up everything from indie designer labels to brands sourced from Japan and the U.K. Cop something from here and expect to be complimented.
What customers are saying: “Arrived and just as described and fit me well...I had a positive experience, no issues.”
Etsy
What’s for sale: All things handcrafted
What we love it for: Supporting small businesses; finding one-of-a-kind pieces and thoughtful gifts with personalized touches
Prices: $–$$$
Connect with makers and artisans worldwide with Etsy. The site brings independent sellers into one marketplace, where you can find everything from vintage Dior to handmade ceramics and made-to-order leather goods.
What customers are saying: “Love supporting small businesses. The items are always so wonderful, often hand-made and one-of-a-kind. It’s extremely rare that I receive a defective item or experience poor customer service (perhaps 1% of my experiences), but when it does occur Etsy could not be more helpful with resolving any issue and in an expedited fashion.”
Sincerely, Tommy
What’s for sale: Women’s clothing and accessories
What we love it for: Making it look like you have better taste than you actually do
Prices: $$–$$$
If your style can be described as “Brooklyn effortless,” Sincerely Tommy is for you. It’s run by Kai Avent-deLeon, who pretty much sums that vibe up. Look to this store for a curated selection of up-and-coming brands mixed in with its affordable in-house label (the shoes in particular should not be missed).
What customers are saying: “I got so many compliments, and it’s not like I don’t have access to clothes since I work at Neiman Marcus for over 20 years but I have to say this shop has amazing items and they have great customer service too, I always get my emails answered quickly. I follow them on IG so I watch for new arrivals and when they hit you really have to be quick!! The wait for shipping is longer than I am used to but it is well worth the wait! I am so glad I found them.”
& Other Stories
What’s for sale: Women’s clothing, shoes, and accessories
What we love it for: Darling dresses and covetable jewels that won’t break the bank
Prices: $–$$$
Looking for jeans? Try & Other Stories. Want a new dress? Yup, & Other Stories. Scheming for leather OTK boots that don’t cost as much as your rent? Spoiler alert: & Other Stories. In other words, we love this site.
What customers are saying: “Beautiful items, fancy design, quality fabrics. My new go-to shop when I need an update in my wardrobe...Customer service is the best service you could ever imagine.”
Everlane
What’s for sale: Women’s clothes, shoes, and bags
What we love it for: The best basics in town
Prices: $–$$
One of the best fashion brands on the market, Everlane is sustainably focused, creates quality, on-trend products, and is only sold direct-to-consumer, keeping costs down.
What customers are saying: “I have been a longtime customer of Everlane and always received good service. It’s easy to make returns and they even replaced a pair of jeans for me that split after I’d owned them for months. Their shoes are really high quality and I love their cashmere prices.”
Net-a-Porter
What’s for sale: Women’s designer clothes, shoes, bags, and accessories
What we love it for: Occasion wear, investment pieces, and a fabulous curation of designers
Prices: $$–$$$$
When Net-a-Porter launched in 2000, it filled a void of online designer shopping. It’s only gotten bigger and better since then, with same-day delivery, exclusive capsule collections, and more.
What customers are saying: “I do a lot of online shopping. In my experience, Net-a-Porter has their processes down to perfect. They deliver quickly. If there is any problem with an item it is so easy to do a return.”
W Concept
What’s for sale: Women’s and men’s fashion, shoes, and accessories, plus K-beauty and lifestyle goods including technology, home, and pet items
What we love it for: Getting ahead of the trends
Prices: $–$$
W Concept is a Korean-based e-commerce site that will give you the scoop on the Asian designers worth paying attention to.
What customers are saying: “Great selection, good customer service so far.”
Savage X
What’s for sale: Lingerie, sleep, and loungewear
What we love it for: Unleashing our inner bad bitch
Prices: $
Rihanna plus lingerie—what’s not to love? Get your new favorite T-shirt bra or a spicy boudoir set from Savage X, which isn’t sold anywhere except this direct-to-consumer site.
What customers are saying: “I love the fact that you can see how the items look on various body types so you’ll have a better idea of how it’ll fit on your own body. The app is easy to use. The emails show you what’s new/on sale/bundles, etc.”
Zappos
What’s for sale: Men’s, women’s, and kid’s clothing, shoes, and accessories (but mostly shoes)
What we love it for: The perfect pair of wedges for that wedding you got invited to at the very last minute
Prices: $–$$$
Shoes, shoes, and more shoes, but with super fast shipping. If you desperately need a pair of sneakers or heels (because who amongst us doesn’t?), Zappos has your back with brands like Dr. Martens, Calvin Klein, and more.
What customers are saying: “Zappos is the best! I have had nothing but great experiences with Zappo. Prompt shipping; free returns; great selection! I have ordered numerous times over several years, without ever having a problem. Highly recommend!”
Anthropologie
What’s for sale: Women’s clothing (including bridal styles), accessories, homewares
What we love it for: Dreamy home décor, heavenly candles, and great hostess and housewarming gifts
Prices: $–$$$$
Don’t be fooled by Anthropologie’s bohemian aesthetic—there’s something here for everyone. If you’re not getting lost in its vast collection of prairie dresses, we highly recommend the home section, which includes everything from leather sofas to agate cheese platters.
What customers are saying: “Love online shopping at Anthro. Super quick delivery and everything comes neatly packaged and safe. We have had a few hiccups with some purchases and customer service is prompt, efficient and super polite. No complaints!”
T.A.
What’s for sale: Women’s clothes, shoes, bags, fine jewelry, and books
What we love it for: Abundant outfit inspiration
Prices: $$$–$$$$
Think of T.A. as a hyped-up Instagram explore page, exposing you to new designers you haven’t heard of yet. The concept store is personally curated by founder Telsha Anderson-Boone, offering burgeoning labels from NYC (its home base) to Tbilisi, Peru, and beyond.
What customers are saying: “Super intentional, and carries brand exclusives, as well as brands not carried in other stores in the U.S. Black-owned boutique & curated to perfection!”
ReLove
What’s for sale: Women’s and men’s vintage clothes and accessories
What we love it for: An artisanal secondhand shopping experience
Prices: $–$$$
Where can you find #oldceline, vintage leather jackets, and indie brands all on one grid? ReLove. The resale store based in San Francisco is a gem best shopped IRL, but sliding into the store’s DMs on Instagram is the next best thing.
What customers are saying: “From the team’s immaculate understanding of garments by era, designer, or materials...the buying & curations of their understanding and further implementation of sustainable practices makes this the best store.”
The RealReal
What’s for sale: Pre-owned designer clothes, shoes, bags, and accessories, all authenticated by experts
What we love it for: It’s like shopping Saks’ or Bergdorfs’ sites, except every item is secondhand. Vintage gems galore.
Prices: $$–$$$$
For vintage wares and designer consignment, The RealReal should be your saving grace. You can find everything from ’90s Jean Paul Gaultier that would make the Kardashians weep to last season’s Gucci loafers.
What customers are saying: “My experiences with TRR have all been wonderful...TRR staff are all quite understanding and ready to please with a suitable outcome...Highly recommend doing business with TRR and enhancing your personal wardrobe the sustainable and intelligent way!”
McMullen
What’s for sale: Women’s clothes, accessories, beauty, and home décor
What we love it for: Polished and elegant staples
Prices: $$–$$$
McMullen is a premiere destination for luxury designers, launched in 2007. The retailer represents all of the heavy hitters in the industry, but the Oakland-based shop also highlights fashion darlings like Jacquemus, Khaite, Christopher John Rogers, and more.
What customers are saying: “This is an incredible boutique with a really unique perspective—bold and colorful, with mix of bigger designers like Rachel Comey and new folks who I love learning about. Great store!”
Ylang 23
What’s for sale: Fine jewelry
What we love it for: Upscale jewelry that is still in touch with trends
Prices: $$$$
Ylang is a family-run business that has been selling fine jewelry since the ’80s. The Dallas-based company has an eye for curating the best selection of old-school and new designers, like Foundrae, Marla Aaron, and Irene Neuwirth, to name a few.
What customers are saying: “This jewelry store gets things right...They treat customers with the utmost care. The whole experience—start to finish—was positive and seamless. I cannot recommend them enough!”
Saks Fifth Avenue
What’s for sale: Luxury men’s and women’s apparel, shoes, bags, jewelry and fine jewelry, homewares, gifts, beauty, and wellness products
What we love it for: A bougie one-stop shop
Prices: $$–$$$$
You don’t have to be walking down Fifth Avenue in New York City to get the Saks shopping experience. The retailer’s website is just as luxurious, complete with great customer service and all the Bottega Veneta your little heart desires.
What customers are saying: “This is a reliable place to shop for designer clothes at discounted prices. I have shopped here on many occasions, and I have always been happy with the items and customer service.”
ASOS
What’s for sale: Men’s and women’s clothes (with inclusive size ranges and maternity styles), accessories, and shoes
What we love it for: Trying new things and indulging in the latest trends while sticking to a budget
Prices: $–$$$
ASOS is a mega, mega e-retailer with so many affordable products, it can be a little overwhelming. But its shipping is crazy fast and returns are easy, plus you can use our guide to help you navigate it.
What customers are saying: “ASOS is the ONLY online shopping site I trust! I have been buying stuff for the last 10 years! Every single item came as expected and way earlier than the estimated delivery date.”
Want Les Essentiels
What’s for sale: Bags, some apparel, and homewares
What we love it for: Upgrading your work bag or spoiling your travel companion with a new carry-on
Prices: $$–$$$$
Based in Montreal, Want Les Essentiels is the answer to your minimalist prayers. Its luxury accessories pare back the details for quality unisex bags that stand the test of time.
What customers are saying: “Beautiful products, lovely store, polite and knowledgeable staff. 5-star shopping experience.”
Revolve
What’s for sale: Women’s clothes, shoes, and accessories
What we love it for: Festival season and party dressing
Prices: $–$$$
Revolve has a lot of stuff. Get lost in its party dresses, statement tops, and everything in between, because you’re bound to have a few items in your cart within five minutes. It’s also a great breeding ground for the influencer-designer crowd, like Aimee Song’s always-sold-out Song of Style collection.
What customers are saying: “Revolve is the best! Exciting styles great fashion. Lots of beauty products too. The absolute best and quality is there with everything revolve sells!”
Maison de Mode
What’s for sale: Women’s clothes and accessories
What we love it for: Seasonal investment pieces
Prices: $$–$$$$
Maison de Mode is a luxury retailer with sustainability at heart. Its edit of designers must all be working under ethically and eco-friendly business models in order to be sold on the site.
What customers are saying: “Every product had detailed descriptions with high-quality images, making it easy for me to shop online with confidence. I appreciate how they put in effort in offering fashionable pieces that are both aesthetically pleasing and sustainably-made—this combination can often be hard to find!”
Bergdorf Goodman
What’s for sale: Men’s, women’s, and kid’s clothes, shoes, accessories, handbags, beauty, and homewares
What we love it for: Stylish ensembles to suit every personality
Prices: $$–$$$$
Though overwhelmingly fancy IRL, Bergdorf’s website is much more accessible, offering gowns and fine jewelry at the touch of a button.
What customers are saying: “You can always count on Bergdorf’s to have something when you are looking for a fashionable outfit that’ll make a statement even if it is last minute...They are one of my absolute favorite department stores!”
Neiman Marcus
What’s for sale: Men’s, women’s, and kid’s clothes, shoes, accessories, handbags, beauty, home goods, and gifts
What we love it for: The ultimate place to buy a new dress for wedding season, plus stocking up on actual wedding gifts
Prices: $$–$$$$
Neiman Marcus is a global, one-stop shop for all your designer needs. Originally based in Dallas, the website has all that southern hospitality, like personal shopping and easy-to-navigate categories.
What customers are saying: “Easy, convenient returns. The online retailer also has such a great variety of pieces from various designers. The retailer also frequently has special deals and markdowns.”
lemlem
What’s for sale: Women’s apparel, swimwear, and accessories
What we love it for: Beautiful styles with an even more stunning purpose
Prices: $$–$$$
Founder Liya Kibede made it her mission to empower African communities. Her brand lemlem partners with artisan groups, creating jobs across the continent and stylish clothing, accessories, and homewares. It’s feel-good fashion at its best.
What customers are saying: “Something about Lemlem fabrics...so organic and feel so good against the skin!”
The Webster
What’s for sale: Men’s and women’s designer apparel, beauty, and homewares
What we love it for: Replicating that celeb style you’ve been obsessing over
Prices: $$$–$$$$
Founded in 2009 by Laure Heriard Dubreuil, The Webster is everything luxury has to offer, with a Miami spin.
What customers are saying: “Amazing sale selection & world-class assortment...Love! The Webster’s trend edits are fabulous, make sure to subscribe to their newsletters & shop the holiday designer sale!”
Mango
What’s for sale: Apparel and accessories for men, women, teens, and kids; home wares
What we love it for: Ensembles that will put you in a vacation mindset. If you like Zara, you’ll love Mango.
Prices: $–$$$
Mango’s online store is great for those who don’t live anywhere near its brick-and-mortar locations.
What customers are saying: “All purchases I have made from Mango have been great, the quality is good and the prices are fair. Shipping times have been fast in my experiences and I have never had a problem with customer services. The sales at Mango stores are really worth looking out for, bargains are to be had.”
Moda Operandi
What’s for sale: Women’s designer clothes, shoes, jewelry, handbags, accessories, and homewares
What we love it for: Incredible edits and snagging runway looks early
Prices: $$$–$$$$
Not only does Moda Operandi promote indie designers via digital trunk shows, you can also pre-order from collections immediately after they walk the runway.
What customers are saying: “Love this site for the newest fashion. They also have great end of season sales. Have never had an issue shopping on this site. Fast shipping and reasonable shipping costs.”
The Outnet
What’s for sale: Women’s clothes, shoes, bags, and accessories
What we love it for: Designer ballin’ on a budget
Prices: $$–$$$$
The Outnet is our favorite destination for clearance rack goods, without having to dig through an actual rack. Keep an eye out for major sales offering an additional percentage off already slashed prices.
What customers are saying: “I have ordered a few items from TheOutnet and have always been, not just happy, but very impressed. They put all the things I ordered in separate garment bags! Good zip-up garment bags too, not some cheap plastic bag. The articles are in great condition. No flaws or anything. Perfect.”
Madewell
What’s for sale: Men’s and women’s clothing, shoes, and accessories
What we love it for: Pieces that transition from work to weekend seamlessly, and Madewell’s expertise in denim
Prices: $–$$
Madewell pretty much has everything, and its site has even more. In particular, shop its selection of hair accessories, which is always sold out in stores.
What customers are saying: “Their clothing, as the name suggests, is actually made quite well and I am glad to spend a few extra dollars on pieces that will last as opposed to spending money on fast fashion garbage! Love everything I’ve bought so far from them!”
Urban Outfitters
What’s for sale: Men’s and women’s clothes, shoes, and accessories; homewares and furniture; tech; beauty; lifestyle; and gifts
What we love it for: Hip and trendy pieces to make your wardrobe and your apartment Instagram-ready
Prices: $–$$
Urban Outfitters IRL can be a stressful experience, so shopping on its site is a welcome relief. The online store also has even more products not sold in stores, including a sneaky-chic home section.
What customers are saying: “One of my favorite places to shop online. Sign up for the newsletter and they will send you coupons, like 40% off sale and free shipping over $50...Urban is awesome.”
Kloset Envy
What’s for sale: Women’s apparel
What we love it for: A revenge dress, going out attire, and clubwear
Prices: $
Participate in the hottest trends without breaking the budget at Kloset Envy. Whether it’s your next going-out dress or a rhinestone-embellished bathing suit to stand out at your next vacation, the store checks off all the boxes for every occasion.
What ELLE editors are saying: “Look, sometimes you just need a super hot haul of new clothes for summer vacation. All the bikinis and see-through cover-ups that don’t cover up anything, please and thank you.”—Meg Donohue, associate fashion commerce editor
J.Crew
What’s for sale: Men’s, women’s, and kid’s clothes
What we love it for: Cashmere and preppy basics that will last you years to come
Prices: $$–$$$
J.Crew is different from store to store, but they offer EVERYTHING online. Look out for the sales.
What customers are saying: “The quality of all their products is guaranteed to be always best, it never disappoints in that region. Cool new collection with good price.”
Garmentory
What’s for sale: Womenswear, menswear, including resale and vintage; lifestyle; fine jewelry
What we love it for: Cool finds to suit any style and aesthetic
Prices: $$–$$$
For indie brands, peep Garmentory, which features new designers you’ve never even heard of.
What customers are saying: “I’ve made multiple purchases from Garmentory now and I’ve always had positive experiences. The variety of stores and products is what keeps me going back, as well as the quality of the products I have purchased.”
Lisa Says Gah
What’s for sale: Women’s clothing and accessories
What we love it for: Keeping up with the TikTok trends
Prices: $$
The SF-based brand has a tight edit of products on its site, and you’re going to want it all, from cutesy clothes to quirky hair accessories and burgeoning brands.
What customers are saying: “Truly an ideal experience!!! They use USPS and while shipping was kinda expensive it shipped within 2 days like it said it would. Super cute, sustainable clothes, what’s not to love?”
Shopbop
What’s for sale: Men’s and women’s clothes, shoes, bags, and accessories
What we love it for: Fun, on-trend pieces with personality
Prices: $–$$$$
Shopbop reads like your actual closet: a healthy mix of designer pieces and high-street brands. And the shipping can’t be beat.
What customers are saying: “I can’t keep myself away. The selection is always top quality stuff, and if you wait long enough and keep checking back you can get these gorgeous designer items for a fraction of their original price as they’re always having really great sales.”
TJ Maxx
What’s for sale: Marked down name brands in men’s, women’s, and kid’s apparel; home goods; beauty; lifestyle; and gifts
What we love it for: Anything you could possibly need, from a new picture frame to resistance workout bands to those flavored almonds you love
Prices: $–$$$
TJ Maxx might feel like that store you go to with your mom when you visit your hometown, but you can find unbelievable steals. Dig deep for discounted designer goods like Gucci sunglasses and Valentino handbags.
What customers are saying: “I love TJ-Maxx because of their great selection of stock designer items and fair prices. They offer a wide range of clothing, shoes, home decor, accessories, and jewelry. TJ-Maxx’s prices are usually about half of what you’ll find at the original stores, even though you can be sure all the designer items are 100% real. Great place for shopping!”
Journelle
What’s for sale: Women’s intimates, lounge, and swimwear, including styles suited for large busts, maternity, and post-mastectomy
What we love it for: Spicing up date night
Prices: $–$$$
Looking for sexy lingerie? Journelle is the place for boudoir looks from smaller designers beyond your usual bra brands.
What customers are saying: “Quality bras, come perfectly packaged to protect the product and easy return with the provided box. Great service with little effort.”
Fe Noel
What’s for sale: Women’s ready-to-wear clothing and swimwear, plus made-to-measure styles
What we love it for: Show-stopping resortwear
Prices: $$$–$$$$
Brooklyn-based designer Felisha “Fe” Noel is a name to have on your radar. Her bold, playful designs received the attention of celebs like Gabrielle Union. She’s a standout example of entrepreneurship, so she also made it the brand’s mission to help young women accomplish the same. The Fe Noel Foundation seeks to support girls looking for mentors to start their own businesses.
What customers are saying: “I have no words. It is a collection with some of the most unique and some of the most modern stylish clothes with a combination of vintage clothing as well...Spent a lot of money on them but they were totally worth every cent I spent!”
Luisaviaroma
What’s for sale: Men’s, women’s, and kid’s clothes; shoes; bags; accessories; and homewares
What we love it for: Amazing home décor and tableware to level up your next dinner party spread
Prices: $–$$$$
This Florence-based company offers your favorite high-end designers, but also gives a platform to up-and-coming Italian brands. A site that does both.
What customers are saying: “They tend to have more selection than the competitors, but the regular prices are usually slightly higher. Reliable and fast delivery.”
H&M
What’s for sale: Men’s, women’s, and kid’s clothes; shoes; accessories; and homewares
What we love it for: The blend of trendiness and timelessness in styles that look more expensive than they are
Prices: $–$$
We prefer H&M’s site over shopping it in-person, because the options are endless. Don’t sleep on its home section, which is rarely sold in stores.
What customers are saying: “Forever great quality and stylish trendy clothes for affordable price. I’m in love with its eco initiatives; it’s great when the huge businesses care about nature, not only endless and irresponsible income.”
Sami Miro Vintage
What’s for sale: Womenswear, including vintage and reworked vintage
What we love it for: Unique finds that are sure to be conversation starters
Prices: $$–$$$$
Looking for vintage clothing with a twist? Check out Sami Miro Vintage. The shop, run by influencer Sami Miro, offers both reworked vintage clothing and her own in-house label, which even collaborated with Heron Preston. The brand calls Bella Hadid a fan, and as soon as you check out the styles, you’ll be one too.
What ELLE editors are saying: “The revolving door between influencers and fashion labels can be troublesome. Just because you can do both, doesn’t mean you should! But I digress because that certainly is not the case with Sami Miro. She was born to curate closets and Instagram feeds alike.”—Meg Donohue, associate fashion commerce editor
Cos
What’s for sale: Men’s and women’s apparel, shoes, and accessories
What we love it for: Crisp and clean workwear...and pastel caftans
Prices: $–$$$
Cos is H&M’s cool, arthouse sister. It offers Scandinavian designs like architectural tent dresses, sculptural bags, and quality accessories.
What customers are saying: “It’s basically the best combination of quality and value you can get these days. The clothes are great and the prices are reasonable. Delivery could be faster.”
La Garçonne
What’s for sale: Womenswear, including swim and lingerie
What we love it for: Neutral staples that transport us to the banks of the Seine (oui oui)
Prices: $$–$$$$
If your aesthetic is a mix of American Heritage, Japanese quality, and Parisienne apathy, La Garçonne is for you.
What customers are saying: “Great selection of designer items. My transactions with them have been seamless and the store has great sales.”
Ssense
What’s for sale: Menswear and womenswear, children’s apparel, shoes, accessories, home goods, self-care, tech
What we love it for: Androgynous wardrobe pieces; cool odds-and-ends, like vases and throw pillows
Prices: $$–$$$$
If you love buying designer clothes from both the men’s and women’s section, Ssense is perfect (and it’s pronounced “essence,” by the way).
What customers are saying: “I would definitely recommend this site; I had no bad experience so far. I have shopped since 2019 constantly. Also, if you purchase something and the item goes on sale within a few days you can email them and they will refund the difference.”
Zara
What’s for sale: Men’s, women’s, and kid’s apparel; accessories; homewares
What we love it for: Stylish executions of trendy pieces for your next haul
Prices: $–$$
Zara’s online site is more robust than its physical locations, making a dress you spot on the local It-girl all the easier to instantly own.
What customers are saying: “I definitely love Zara for the possibility to buy trending clothes for quite reasonable prices, especially I love their jeans, really of high quality.”
Fashion Nova
What’s for sale: Women’s clothing
What we love it for: Jeans made to fit real bodies with real hips, and sexy ensembles for going out
Prices: $
Cardi B claims Fashion Nova makes the best jeans, and we at ELLE.com agree. It’s also a go-to spot for your next going-out dress.
What customers are saying: “Fashion Nova always has the best delivery system online. Love how they’re so consistent. And the items I get are of top quality, too.”
Folklore
What’s for sale: Menswear and womenswear, shoes, bags, accessories, home goods, beauty and grooming products
What we love it for: CELEBRATING BLACK EXCELLENCE
Prices: $–$$$$
Founded in New York, Folklore aims (and succeeds) in exposing customers to designers from Africa and the diaspora. Featuring both indie labels and luxury brands, its selection highlights exclusive styles—like one-of-a-kind looks—that you’d be hard-pressed to find anywhere else.
What ELLE editors are saying: “A cursory scroll through The Folklore’s Instagram will show ethical fashion, new-season collections from emerging labels, and interesting facts. Did you know that 69% of fashion enthusiasts consider sustainability to be an important factor when deciding on a new fashion purpose? Me neither.”—Claire Stern, digital deputy editor
Aritzia
What’s for sale: Women’s clothing, shoes, and accessories
What we love it for: Post-tax return retail therapy; garments, ranging from loungewear to work attire, that always looks polished and stylish
Prices: $–$$
Leave it to the Canadians to make really great winter coats—and Aritzia’s puffers are some of the warmest out there. Shop its robust size offering online. Don’t miss the famous Melina pants.
What customers are saying: “I am truly astonished on my experience with this company, in short it was fantastic....it truly blew me away, I WILL be ordering so much more from this site....I’ve noticed the quality with the clothing is through the roof....Probably one of my best experiences of shopping online.”
MyTheresa
What’s for sale: Women’s designer clothes, shoes, bags, and accessories
What we love it for: Inventory that is constantly refreshed, and curated collections for each season
Prices: $$$–$$$$
MyTheresa sells more than 200 luxury designers, with new drops every week. What’s more, its stylized editorials offer a world of inspiration for how to style the latest runway looks.
What customers are saying: “MyTheresa is a killer company and service! Amazing selection of items, great quality pieces, branded but still you can get them for an excellent price. Which is near to impossible buying directly from the designers. I shop at My Theresa ALL THE TIME not once did I experience something not satisfactory.”
Target
What’s for sale: You already know Target sells everything.
What we love it for: Buying office supplies, dog food, a new phone charger, and the cutest bikinis you’ve ever owned all in one place
Prices: $
You: “Oh these? I got them at Target,” because Target’s in-house brands are amazing. Our current fave is Wild Fable, featuring super chic accessories.
What customers are saying: “Target’s online platform is easy to use (especially if you have the app). They offer free shipping at a low minimum of $35. Very easy to meet that! Their shipping time is super fast, sometimes faster than prime delivery. I use Target for grocery, clothing, toys (birthday party gifts needed last minute!), it’s been a lifesaver! The business and customer service team are above average, they have online chat to help with any issues or concerns.”
24 Sevres
What’s for sale: Women’s designer apparel, shoes, bags, accessories, jewelry, and beauty
What we love it for: The “Hot in Paris” curation that makes us feel like the Parisienne girlies we wish we were.
Prices: $$$–$$$$
This site offers one thing no competitor has: Céline e-commerce.
What customers are saying: “beautiful choice of products! quick delivery, nice reductions what makes it even more attractive! I’m very pleased with 24 S!”
Rouje
What’s for sale: Women’s fashion, accessories, and beauty
What we love it for: Dainty florals and garden party attire
Prices: $$–$$$
Rouje is direct-to-consumer and only sold online, so you can’t miss it. Make sure to act quickly, because the French brand’s Selena Gomez-loved dresses are known to sell out fast.
What customers are saying: “Stylish and beautiful clothing that is well worth the money! I love shopping for clothes from Rouje! They have some pretty styles that are not common and looks good on my body as well! Highly recommended checking out their stuff.”
Bloomingdale’s
What’s for sale: Men’s, women’s, and children’s apparel; shoes; bags; jewelry; accessories; homewares; beauty; and gifts
What we love it for: Registries of any kind, great sales, and the Loyallist credit card membership benefits for those who are seriously dedicated
Prices: $–$$$$
Bloomingdale’s couldn’t not make our list. The iconic box store is even better online, except you sadly don’t get the Big Brown Bag to carry around town. A small sacrifice, TBH.
What customers are saying: “Great place to find quality products. Easy to navigate both the site and physical stores. I love the deals they send in email too which is not the case with most retailers, no useless spam from Bloomingdales!”
Reformation
What’s for sale: Women’s clothes, including bridal styles, and shoes
What we love it for: The styles we yearn for with the mission we stand for
Prices: $$–$$$
Reformation is every L.A. millennial’s favorite site, and with good reason. The label makes super-flattering floral dresses, ’70s-inspired denim, and more cool-girl wares.
What customers are saying: “I love Reformation. They are sustainable, and also carry very cute clothing. As with most places that are better for the environment, they are a bit pricier than some places. That being said, I love how they always offer free shipping, exchanges, and returns, and also have great customer service....their quality is great as well.”
Christy Dawn
What’s for sale: Women’s clothes, including maternity, and kid’s collections
What we love it for: The Imperfects edit, which offers slightly “damaged” pieces at discounted prices in the name of sustainability (and savings)
Prices: $$$–$$$$
Look to Christy Dawn for bohemian styles you’ll probably own for the rest of your life.
What customers are saying: “Amazing clothing! I love their dresses so much because they are so cute! I’ve been ordering from them for a couple of months and I love this brand!”
Dôen
What’s for sale: Women’s clothes, including maternity and nursing styles, shoes, accessories, homewares, and children’s styles
What we love it for: Breezy and feminine styles that feel like they were made for frolicking through fields of wildflowers
Prices: $$$
Dôen is Instagram’s favorite boho brand. It makes quality clothes that feel vintage, modern, and are crazy flattering.
What customers are saying: “Stunning clothing. Well crafted & so versatile. I wish I could buy every piece.”
Amazon
What’s for sale: Literally anything you could possibly need
What we love it for: Shopping for bona fide designer pieces and affordable dupes in one fell swoop, with the confidence that you’re getting the best price
Prices: $–$$$$
Amazon isn’t just for buying books and slow cookers. Its fashion section is so much better than you think—you can find everything from Tory Burch to Levi’s to Amazon’s own in-house brands, all with Prime shipping. As an added bonus, there are extremely thorough customer reviews with photos.
What customers are saying: “Anytime any where amazon has you covered. They provide an excellent service to all of your buying needs. I literally can say they have excellent return agreements and just over all speedy shipping. Most places do not ship as often and quickly as Amazon. Amazon is my number one go to site for clothing and pretty much any need.”
Depop
What’s for sale: Menswear, womenswear, jewelry, accessories, home wares, tech, toys, everything!
What we love: Browsing for endless inspiration, shopping celebrities’ closets, buying from independent sellers, and selling our own stuff
Prices: $–$$$
Think of Depop as a marketplace mecca like Etsy or ThredUp, but with the editorial and aesthetic prowess of Instagram. The thrift platform allows users to sell and buy vintage, pre-owned, and handmade items—or whatever the hell you want, really. Get ready for one-of-a-kind pieces with serious personality.
What customers are saying: “Buying on Depop is really nice because you can buy things that are new OR already used, you contact the seller through instant message on the app itself, and basically you can ask them more details about the product or even more pictures of it.”
Farfetch
What’s for sale: Men’s, women’s, and kid’s apparel; shoes; bags; accessories; and beauty
What we love it for: Stellar sales and pre-owned selections that are good for the environment and your wallet
Prices: $$–$$$$
Farfetch makes you feel like no brand is out of your reach.
What customers are saying: “Super easy shopping. Can’t find a product? Go to FarFetched, you’ll definitely find it. Maybe at a higher price but it’s there. Delivery is super efficient. Returns is allowed from anywhere. Good experiences only so far.”
Stylebop
What’s for sale: Men’s and women’s apparel, shoes, and accessories
What we love it for: Like a day hitting the shops in Berlin, but without ever leaving your apartment.
Prices: $$–$$$$
Based in Germany, Stylebop offers a mix of fashion designers with a European eye.
What customers are saying: “The choice of clothing on Stylebop is extremely good...I will definitely buy more from Stylebop!”
MatchesFashion
What’s for sale: Men’s and women’s designer clothes, shoes, accessories, home goods, and fine jewelry
What we love it for: A bit of savings and the human urge to talk in a bad British accent
Prices: $$$–$$$$
When the pound is down, shop MatchesFashion for Loewe, Fendi, and other big-name designers. Based in London, it has all your designer dreams at a conversion rate ideal for shopping stateside.
What customers are saying: “Top notch. They are phenomenal in both delivery and commitment to service. Awesome place to shop! Thank you Matches for being the best.”
Bona Drag
What’s for sale: Women’s clothes, jewelry, shoes, accessories, and homewares
What we love it for: Statement pieces that make you look effortlessly chic
Prices: $–$$$
Bona Drag is a highly curated site that hones into that laid-back, high-fashion aesthetic heralded by labels like Mara Hoffman and Ganni.
What ELLE editors are saying: “Naturally fashionable people will love Bona Drag for obvious reasons, but I would argue it’s even better suited to those who are lacking in style sense. Why? Because the shop’s inventory is so cohesive and well put together, you could just buy the whole site and have the best wardrobe ever. Plus, it’s a brand with a cause (check out the Resist tab), and you know I love that.”—Meg Donohue, associate fashion commerce editor
Réalisation Par
What’s for sale: Women’s clothing
What we love it for: Flattering and feminine silhouettes, and dresses sure to make you feel like a certified Dream Girl
Prices: $$–$$$
This Aussie label only offers a limited inventory, but you’ve definitely seen its printed numbers all over your Insta feed (and double-tapped them).
What customers are saying: “Love this brand! Gorgeous great quality clothing, timely delivery and nice customer service. Really pleased with my experience with them!”
ThirdLove
What’s for sale: Bras, underwear, activewear, and sleepwear
What we love it for: Good quality bras made for real bodies (and sizes)
Prices: $
ThirdLove makes trying on bras easy and stress-free. The lingerie company guides you in finding your REAL size, all in the comfort of your own home.
What customers are saying: “Easy, seamless and personalized! Excited to try my new bras and underwear!”
Macy’s
What’s for sale: Women’s and men’s apparel; jewelry; accessories; shoes; bags; furniture; homewares; toys; gifts
What we love it for: Gifts, registries, and super sales
Prices: $–$$$
The OG department store for literally anything you may need—from an awesome couch to Polo Ralph Lauren’s hard-to-find bear sweaters.
What customers are saying: “I love this brand! It offers such large choice of styles and for the price, the quality is actually on top! 100% recommend.”
Marshalls
What’s for sale: Men’s, women’s, and kid’s apparel; shoes; bags; accessories; gifts; homewares; and beauty
What we love: Steals for the whole family and a great rewards program
Prices: $–$$$
Marshalls might not have been one of Blair Waldorf or Carrie Bradshaw’s regular haunts, but there’s nothing more fabulous than spending your hard-earned cash with care—which is exactly what you’re doing when shopping at this affordable retailer.
What customers are saying: “I love buying from their site. They offer some of the best deals that you will find online and at very fair prices.”
ThredUp
What’s for sale: Women’s clothing, including designer, maternity, and plus; kid’s clothing; shoes; handbags; and accessories
What we love: Hunting for specific closet needs in a way that is kind to your wallet and the planet, plus the option to send back your own unwanted garments for a discount
Prices: $–$$
Got wardrobe gaps you’re looking to fill? For a sustainable solution, check out ThredUp, a secondhand retail site with unmatched search and filtering options, not to mention unbeatable prices on pre-loved designer goods.
What customers are saying: “I am addicted. I love the selection, the service, the packaging and the prices! Affordable, beautiful items. I love the eco aspect of it as well, it really makes me feel that I am contributing to saving the planet and enjoying it. I would recommend ThredUp to anyone who wants to shop consciously.”
Toward
What’s for sale: Women’s designer clothes, shoes, bags, accessories, and beauty
What we love: Thoughtfully curated collections you can shop with a clean conscience
Prices: $$–$$$$
Toward is trying to make it easier to shop luxury responsibly. The site only carries labels that Toward’s team has thoroughly vetted against a strict criteria for ethical standards and supply chain transparency.
What ELLE editors are saying: “Imagine a site of Net-a-Porter caliber—but with sustainability at the very forefront. I, for one, like the sound of that. I also like the responsibility reports offered for each brand carried on the site. Where luxury meets ethical production...that’s a future worth moving toward.”—Meg Donohue, associate fashion commerce editor
Standard Dose
What’s for sale: Wellness products, skin and body care, and fitness equipment
What we love: Indulging in all of our new age-y, self-care desires for the sake of wellness and mindfulness
Prices: $–$$$
At Standard Dose, you can pick up an array of goods ranging from from aromatherapy candles and meditation pillows to vibrators and menopause supplements. The common thread between all of its offerings? Everything is intended to improve your mind, body, and spirit.
What customers are saying: “Standard Dose has introduced me to some of my new favorite products! They are a high-quality and knowledgeable brand. I love trying new things, and I really trust the products they recommend!”
Club Vintage
What’s for sale: Vintage goodies, original collaborations, and shoppable closets from your favorite IG follows
What we love it for: The most incredible furnishings for your apartment, with a side of the perfect vintage LBD
Price: $$–$$$$
Club Vintage is a prime example of today’s secondhand renaissance, and we are so here for it. With a stunning curation of garments, accessories, and homewares, you’ll feel inspired just by browsing their inventory. Best of all? The shop is supplied by more than 40 different vintage vendors, meaning you’re not just supporting one small business, but dozens. If you’re in New York, check out their South Seaport brick-and-mortar for some seriously enviable interior design.
What customers are saying: “A vintage emporium and destination for one-of-a-kind apparel, home goods, and furniture. Lovingly and cohesively curated, but fueled by dozens of suppliers...Lovely vibe.”
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