EDM Superstar Porter Robinson Is Going Pop! Listen to His First Single 'Cheerleader'
The Coachella headliner and Grammy-nominated songwriter is trading in his usual electro house sound to go pop, with the release of 'Cheerleader,' the first single off his upcoming album
The Grammy-winning EDM artist and DJ Porter Robinson, known for headlining Coachella and the Second Sky festivals (and co-writing the song "Clarity" with Zedd), is reinventing his sound.
On Wednesday, Robinson released the video for his new song "Cheerleader," which is the first single off his upcoming album. It's decidedly much more of a pop anthem with emo undertones than his usual electro house music.
The video was directed by Hugh Mulhern, and creative-directed by Bradley & Pablo, the team who have worked on videos for Harry Styles ("Watermelon Sugar"), Dua Lipa and Rosalia.
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In a statement, Robinson said, "When I got back in the studio for 'Cheerleader', I asked: what would be something that people could love with zero context — just instantaneous, universal, explosive connection? 'Cheerleader' is my take on bottling that feeling."
Robinson, who hails from North Carolina, first burst onto the scene when he was just 18 years old with his debut album Worlds, which came out in 2014. It reached No. 1 on Billboard's top dance/electronic albums. He also won artist of the year at the 2015 MTVU awards.
A year later, he released a new album under the alias Virtual Self, which led to a Grammy nomination for best dance recording for his single "Ghost Voices." Robinson's last album, Nurture, was named album of the year by FADER, and the following Nurture tour was considered the most successful electronic tour of the year.
The EDM prodigy first began producing beats when he was just 12 years old, posting music online and creating a sound he dubbed "complextro," which layered classical melodies to his music.
'Cheerleader' is the first single off of Robinson's full-length pop album, which will be announced later in the year.
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