Early TV Ratings: Golden Globes on Track to Fall to All-Time Low in Key Demo

Sunday’s Golden Globes are on track to be the awards show’s lowest-rated ceremony ever, drawing a 1.2 rating among adults 18-49, according to preliminary data from Nielsen, which is not time-zone adjusted. The 2020 Golden Globes, hosted by Ricky Gervais, currently holds the title for the show’s all-time low rating among adults 18-49 (a 4.7 rating) since it began airing on NBC in 1996. In terms of audience size, the 78th annual Golden Globe Awards — which were hosted by Tina Fey and Amy Poehler on separate coasts — settled for 5.42 million total viewers. But again, we should note that tally is according to the earliest available numbers and is subject to significant adjustment when the final ratings for the 2021 Golden Globes are reported Tuesday. Also Read: Golden Globes 2021: 11 Biggest Snubs and Surprises, From 'Mank' to Andra Day (Photos) In 2020, the Globes ceremony tallied 18.376 million viewers, which, at that time, was the smallest overall audience for the event since 2012. So yes, Sunday’s ceremony is likely to be the least-watched Globes ever, too. This year’s Golden Globes aired amid increasing criticism of the Hollywood Foreign Press Association, the organization behind the awards show, following...

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