EA SPORTS FC and Nike Launch "WHAT THE FC" Customizable Virtual Items

EA SPORTS FC worked with global sportswear giant Nike to create an out-of-this-world pack of in-game items for its inaugural FC video game. "WHAT THE FC" comprises of two headline kits and stadiums that are inspired by Nike's renowned Air Max lineage, as well as footballing heroes from the past till the present, from Mia Hamm, Ronaldinho, and Ronaldo to Sam Kerr, Vini Jr. and Erling Haaland.

As the worlds of footwear and fashion become more customizable, it only made sense for this same level of personalization to translate into the virtual world. EA and Nike aptly present virtual-first designed items inspired by the popular Nike Air Max Plus Tn, Nike Air Max 95, and all new Nike Air Max Dn collections.

Across the game's various modes, players can earn "WAHT THE FC" seasonal items, such as crests, stadium themes, TIFOs, VIP areas, trophies, VOLTA FOOTBALL apparel, footwear and more. “We’re excited to create amazing new possibilities for FC 24 players with Nike” said DJ Jackson, VP, Franchise Strategy and Marketing in a statement. “WHAT THE FC blurs the virtual and real worlds of football culture, through designs that celebrate Nike and EA SPORTS FC heritage, as worn by stars of the game, past and present.”

Learn more about EA SPORTS FC's latest developments here.