Spotify has debuted its Singles program in India with a new version of singer Dhee’s smash hit Tamil-language track “Enjoy Enjaami” by French record producer William Grigahcine, known by his stage name DJ Snake.
DJ Snake has re-imagined the song, blending distinctive styles influenced by the sounds native to the south Indian state of Tamil Nadu with electronic dance beats. The new version of the track was launched on June 21, World Music day.
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The original “Enjoy Enjaami” track, by Sri Lankan singer Dhee, Arivu from The Casteless Collective, and Indian composer Santhosh Narayanan was released on Oscar, BAFTA and Grammy winning composer A.R Rahman’s (“Slumdog Millionaire”) platform maajja in March and has racked up 265 million views on YouTube and 15 million streams on Spotify.
The track is a tribute to India’s ancestors, and celebrates their spirit in coexisting with nature.
The Spotify Singles program brings together artists from different music cultures. Other other global collaborations featured as part of Spotify Singles, including SahBabii and Joji, Celine Dion and Chris Isaak, and R3HAB and GATTUSO. In May, Spotify Singles collectively hit over 5 billion streams.
Andy Sloan-Vincent, head of global music programs at Spotify, said: “Spotify Singles have been a powerful medium to foster creativity and collaboration, resulting in a catalogue of unique soundtracks for our listeners from around the world. We are thrilled to announce our first Single from India with DJ Snake, one of the biggest global music icons, and Dhee, who has such a powerful voice. Music is borderless and through such collaborations, we want listeners to experience different cultures.”
“Anybody who knows me, knows how special India is to me – I’m always listening and watching for what’s happening there,” said DJ Snake. “When I heard ‘Enjoy Enjaami’ for the first time I immediately knew I had to work on it. It was great working with Dhee and to push the new wave of music culture, direct from India. This is the future. Shout-out to Spotify for supporting the vision on this as a Spotify Single.”
“I am so excited about being the first artist from India to be a part of the Spotify Singles program and that too for my debut independent single. Can’t wait for everyone to hear what DJ Snake has recreated. It’s awesome. We hope that Spotify listeners across the world enjoy this track,” said Dhee.
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