KUALA LUMPUR, Sept 23 — Digital recipe marketplace CookX Asia is extending its partnership with the Lost Food Project (LFP), in which it donates 1,000 bubur asyura ecopacks, until October 15.
CookX Asia chief executive officer and co-founder Wong Yew Mun told Malay Mail that the project involves donating one ecopack to a family in the bottom 40 per cent income tier within LFP's database with every purchase of one of the three food options.
“There are three options for consumers to buy to donate the ecopacks: bubur asyura, chocolate chip cookies and cranberry classic scone,” he said.
An ecopack contains all the ingredients for a recipe according to the servings specified by the recipe on the mobile phone application, he said.
The example he gave was that the bubur asyura ecopack (RM9.90) contains enough for two people while the chocolate chip cookies ecopack (RM30.90) produces 1.2kg of cookies and the cranberry classic scone (RM24.90) makes 16 pieces of scones.
Besides the bubur asyura ecopack, recipients through the project will also get a voucher for 1kg of frozen chicken redeemable from any Beacon Mart.
The ecopacks for the collaboration with LFP can be purchased online from the app itself or at pop-up booths, which are manned during the weekends.
The ecopacks for the collaboration with LFP can be purchased online from the app itself or at pop-up booths, which are manned during the weekends. ― Picture courtesy of CookX Asia
The booths will be located at: Pavilion Bukit Jalil; Ben's Independent Grocer in Publika, IPC Shopping Centre, and The Link; and Village Grocer in Tropicana Gardens Mall.
This was because of CookX Asia’s collaboration with The Food Purveyor and Beacon Mart.
The ecopacks are available for all recipes within the CookX Asia marketplace, which now numbers over 400 and includes a diverse range of cuisines, from Western to local and Japanese dish recipes.
All recipes are uploaded by creator partners or home cooks who wish to share their recipes, who can earn from 10 to 15 per cent of ecopack purchases by users as a loyalty commission, he said.
“The bubur asyura recipe was created by Marina Mustaf, who has published 26 recipes on the app,” he said.
His team found the story behind the recipe’s creation inspiring which was why it was chosen for this project, he said.
The ecopack chocolate chip cookies. ― Picture courtesy of CookX Asia
According to Wong, Munira said the recipe was based on the day of 'Ashura' in Islam, when the Prophet Noah was saved from the great flood and had to make food with whatever was available.
Personally, Wong’s favourite recipe on the app is the blueberry cheesecake but he said that the current number one recipe is the chocolate chip cookies.
He said the creation of the app was inspired by his own experiences with food wastage and his previous lack of cooking ability. Accessibility to cooking was important to him.
At the moment, the company’s products and services are confined to the Klang Valley, but Wong hopes to expand operations to all major cities in Malaysia eventually.
He said that delivery is managed through the app’s integration with Lalamove. Delivery will cost RM7 for all locations in the Klang Valley until December 31.