Did Paramount Just Put a Nail in the 90-Day Theatrical Window?

Beatrice Verhoeven and Jeremy Fuster
·1-min read

ViacomCBS’ Paramount on Wednesday became the latest studio to adopt Hollywood’s new business model, prioritizing content for its fledgling Paramount+ streaming service and slashing in half the traditional 90-day period between a new film hitting theaters and going to home consumers. Granted, the studio’s assault on theatrical windows — starting with two of its biggest upcoming blockbusters, “Mission: Impossible 7” and “A Quiet Place — Part II” — isn’t as drastic as Warner Bros.’ decision to release all 17 of its 2021 movies in theaters and on HBO Max simultaneously. And 45 days, which will be shortened to 30 days for smaller films from the studio, is significantly longer than the window Universal brokered with the cinema chains AMC and Cinemark. Under that deal, Universal films can stream new films as early as 17 days after they hit theaters, or 31 days if the film earns more than $50 million in its opening weekend. But cinema chains, which had fought to preserve 90 days of exclusivity for decades, are not in any position to push back as the pandemic has kept most theaters shuttered for the last year. “With release windows collapsing everywhere, movie theater industry will never be the...

Read original story Did Paramount Just Put a Nail in the 90-Day Theatrical Window? At TheWrap