Did the NFL Just Break the Bundle With Streaming-First Deals?

Tim Baysinger
·1-min read

The NFL is breaking free from the bundle. The league’s new TV deals, which put streaming at the forefront, are set to massively transform how sports are distributed and strip the old TV model of one of its remaining pillars. The league is betting massively on streaming potentially overtaking linear TV as the main way fans will watch televised games. As part of its new 11-year deal, “Thursday Night Football” will stream exclusively on Amazon starting in 2023, becoming the biggest sports TV package of any kind to bet on streaming. It didn’t come cheap either, as Amazon will pay around $1 billion over a 10-year span, an individual with knowledge of the deal told TheWrap. “Amazon committing to 10-year term has not happened before,” Pat Crakes, a former Fox Sports executive who works as a consultant, told TheWrap. Crakes in the past wasn’t sure if Amazon was committed enough to be more than a bit player with the NFL. “That’s a level of commitment they haven’t shown to any effort in sports media to date. So, they’ve moved down the road some there. Also, keep in mind every game with Amazon will be on broadcast in home markets.” Also Read:...

Read original story Did the NFL Just Break the Bundle With Streaming-First Deals? At TheWrap