Despite ‘Tenet’ Move and Surge of Infections, Movie Theaters Press Ahead With Reopening

Jeremy Fuster

Movie theaters chains are still moving forward with their reopening schedule even as studios continue to shift release dates back and surging infection rates in multiple states, including California, threaten to upset their plans. On Wednesday, Cinemark revealed its full plans to reopen its 345 domestic locations starting this Friday with five multiplexes in Dallas. Most locations expect to be ready by mid-July with the exception of those in cities like San Francisco that haven’t received clearance from county health officials to reopen. Regal Cinemas plans to have most of its theaters open by July 10 while AMC, the nation’s largest chain, has not set a specific timetable but expects to have most of its theaters back online by late July. As studios tread carefully with their release schedules — Warner Bros. last week pushed back Christopher Nolan’s “Tenet” two weeks to July 31 — exhibitors are looking for alternative programming to test moviegoers’ willingness to return to theaters even with new safety protocols in place to respond to the coronavirus pandemic. In an investor call, Cinemark CEO Mark Zoradi said that the chain will offer $5 tickets for classic films like “Raiders of the Lost Ark” and “The Goonies”...

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