Derek Jeter Reveals Why He's 'Still Not Happy' with the First Trading Card He Ever Appeared on (Exclusive)

The retired Yankees baseball player spoke to PEOPLE about creating the Arena Club during the first day of Fanatics Fest in New York City

Derek Jeter is looking back on the first time he ever appeared on a trading card — and why he's "still not happy" about it to this day.

While speaking to PEOPLE about the launch of the Arena Club, an online marketplace revolutionizing the sports card industry that he co-created with Brian Lee, the founder of LegalZoom and The Honest Company, the 50-year-old baseball legend says it came down to one thing: the photo.

"I didn't like the picture. I was in my high school uniform and I didn't like the picture," Jeter says, while noting that doesn't "want to put any shade on a particular card company, but I was not happy with the photo."

He adds, "I'm still not happy if I see it." The retired New York Yankees star then reveals that "there's nothing I could do," before recalling how he wanted to show his friends, "Look I'm on a card. But then you're like, 'No, no.' "

Related: Mariano Rivera Reveals How Derek Jeter and Andy Pettitte Made His Last Day as a Yankee 'Magical' (Exclusive)

While there's not much he can do about the past, Jeter is looking forward to the future — and revolutionizing the sports trading card world.

"What really hits home with me is my parents used to always collect my first baseball cards and memorabilia. And we had a flood in our house in Michigan, and a lot of it got ruined," Jeter recalls to PEOPLE while promoting his new company, which promises to advance the sports trading card market through improved authentication, trustworthiness and security as well as offering physically available Slab Packs.

"My parents would just save them for me," he continues, explaining that his family housed a collection of extra trading cards he appeared on over the years before the flood. "And we just lost a lot."

Jeter says that after reconnecting with Lee about the Arena Club and thinking back on his own family's loss, "I thought it was an unbelievable idea."

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On Friday, Jeter also appeared on the "Character Counts" panel with fellow retired baseball legend David Ortiz.

Created by CEO Michael Rubin, the first-ever Fanatics Fest runs from Friday to Sunday, Aug 18 and is bringing together former and current stars from the MLB, NBA, NFL and WWE.

Also appearing at the sporting event and participating in panels are NBA stars and Olympic gold medalists Kevin Durant and Anthony Edwards, as well as former NFL quarterbacks Tom Brady, who teamed up with Make-A-Wish to meet a young fan, and Eli Manning.

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Read the original article on People.