Daisy Keech Is Starting a New Group After Leaving the Hype House, According to Her Lawyer

Yerin Kim
Photo credit: thehypehousela/Instagram

From Seventeen

  • 20-year-old TikTok star Daisy Keech has moved out of the Hype House.
  • Daisy and Hype House co-founder, Thomas Petrou, are involved in a trademark battle over "The Hype House" name.
  • Daisy is reportedly starting a new house of her own, and poaching some Hype House members to come with her.

Your favorite group of TikTokers might be headed for a breakup, just four months after its birth. Daisy Keech, a 20-year-old TikTok star and previously the oldest member of Hype House, has left the group after some ~drama~ with co-founder Thomas Petrou.

And now, Daisy is allegedly "establishing a new house," according to her lawyer, Chris Young. And she's taking some Hype House members with her.



@tiktokroom, an account that reports all the drama that goes down among TikTok stars, posted on March 9 that the Hype House Instagram had unfollowed members including Daisy, Patrick Huston, Connor Yates, Calvin Golby, and Wyatt Xavier. Fans speculate that these former Hype House members might be joining Daisy's new venture.

Wait, so WTF happened? Though Daisy's name is still officially on the Hype House lease, she has moved out and cut (public) ties with the group. The short answer is that Daisy felt she deserved more decision-making power and proper recognition for being a huge part of the Hype House's now-successful business. The long answer? Hang in there, because we've got a lot of legal jumble to take apart.

Daisy told Insider on March 7 that for the past few months, she'd been fighting to be credited as a co-founder of Hype House. (Thomas and Chase Hudson are named as the co-founders.) "I'm not being portrayed as who I really am — the business mind that I do have and everything that I brought to the Hype House and did for the Hype House," she said.

According to Daisy's lawyer, when the group was first moving into the actual Hype House, Daisy was the only one who qualified for the house lease, based on her income. But while they were living there, Thomas wanted to make a lot of renovations without telling the landlord, which could potentially put Daisy's deposit for the house at risk. This resulted in arguments between the two on how to handle the house.

Daisy also told Insider that filing a trademark for "The Hype House" was something that members had discussed amongst each other, so on January 7, she went ahead and trademarked the name.

But in February, Thomas used the trademark in an Instagram story promoting the Hype House's new merch. According to Daisy's lawyer, he sent a cease and desist letter to Thomas to ask him to get permission from Daisy before using the Hype House trademark.

That's when Cole Hudson, Chase Hudson aka Lil Huddy's father, and an attorney applied to trademark "The Hype House" as well.

So where are we now? It seems like the two parties are now in an ongoing trademark battle over which side deserves more of the credit. As of now, no other Hype House members have commented on the disagreement or Daisy's departure, and content seems business as usual...

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