Mercedes-Benz goes electric
Parent company Daimler revealed the new Mercedes EQE
Location: Munich, Germany
The fully electric vehicle is part of a new generation of models
(Ola Kaellenius, Daimler AG Chairman) "The auto industry is in full transformation towards decarbonisation and also digitalisation of the product, but also the way we make the product. We look at this as an opportunity more than a challenge and this transformation we want to lead from the front."
Daimler plans to spend over $47.5 billion by 2030 to electrify cars
It hopes to take on Tesla in an all-electric market
but warned the shift would lead to job cuts
"The question is, what do we need to do to switch the whole system over to electric? The products will be there. We are launching a whole host of products in the next years. And we have decided from 2025 forewords, all architectures, all new architectures for Mercedes will be 100% electric. We also need to build up charging infrastructure, which will be a cooperation between governments around the world and industry. And if we all pull together, we can make the switch happen sooner."