Will Crowd-Free Macy’s Thanksgiving Day Parade Still Gobble (Gobble) Up TV Viewers?

Tony Maglio
·1-min read

Thanksgiving is going to be weird this year, but at least we still have some traditions. Of course, even those, like watching the Macy’s Thanksgiving Day Parade ahead of the big feast, will look a bit different in 2020. The annual Turkey Day parade is probably a bigger TV event, viewership-wise, than you may realize. Annually, NBC’s coverage of the late-November spectacle typically draws the largest live-TV audience after the Oscars, which usually air in February on ABC — in primetime. The Macy’s Thanksgiving Day Parade also tends to be the third most-watched entertainment program of the calendar year, every year, sitting beneath only the Academy Awards and whatever show is lucky enough to nab the post-Super Bowl time slot. Also Read: Post-Election 'SNL' Is Highest-Rated TV Show Among African Americans Since an 'Empire' Episode Last Fall Last year’s Thanksgiving parade earned 22.1 million total viewers, according to Nielsen. That’s a huge number, but it was the event’s smallest TV audience since 2008 (21.7 million viewers). Over the last decade, NBC has seen total viewership ebb and flow, ranging from a low of 21.69 million in 2008 to 25.17 million in 2013. Also Read: Ratings: Joel McHale's 'Card Sharks' Return...

Read original story Will Crowd-Free Macy’s Thanksgiving Day Parade Still Gobble (Gobble) Up TV Viewers? At TheWrap