Cosmetics giant L’Oréal Paris brings Cannes red carpet experience to Kuala Lumpur

KUALA LUMPUR, June 18 — After its successful partnership premiere at the Festival de Cannes, L’Oréal Paris recently brought the Cannes experience to Kuala Lumpur.

The experiential event held at Aurum Theatre in The Gardens Mall was not only the first of its kind but also saw L’Oréal Paris launching its Colour Riche Intense Volume Matte Collection on the red carpet.

Since 1973, L’Oréal Paris has supported women on their journey to discovering their self-worth so that they can be whoever they want to be. The brand has stayed true to this mission by providing inspiration, knowledge and advanced products.

Through the brand’s latest innovation, the Colour Riche Intense Volume Matte Collection — a unique blend between science and makeup — has been unveiled.

"Each product carries a story and empowers women to take charge of their lives, believe in themselves and take their rightful place in society that will result in a change, which will have a great impact overall,” said L’Oréal Malaysia/Singapore Consumer Product Division general manager Hanane Saidi.

In partnership with French Alliances Malaysia and French Festival 2023, L’Oréal Paris made the 'Cannes Experience' possible in Kuala Lumpur. There was an exclusive screening of French film All Your Faces by award-winning female director, Jeanne Herry.

The event also featured a performance by singer Datuk Syafinaz Selamat.— Picture courtesy of  L’Oréal Paris

The event also featured a performance by singer Datuk Syafinaz Selamat and saw many glamorous guests dressed for the red carpet.

"I really liked the set up and event venue space, it was so aesthetically pleasing," said influencer Evelyn Ramli. "I love the colours of their new Colour Riche Intense Volume Matte lipsticks."

For more details, visit here.