A Coronavirus Christmas: How Hallmark and Lifetime Avoided Elf-Sized 2020 Holiday Movie Slates

Jennifer Maas
·1-min read

The coronavirus threatened to be the Grinch for Hallmark and Lifetime this year, robbing the networks of their plans to shoot beloved holiday TV movies as TV and film production ground to a halt earlier this year. But eight months after the pandemic shutdowns began, programming executives at both networks have pulled off a Christmas miracle: producing just as many holiday movies in 2020 as they did last year — 40 at Hallmark, which air across the Hallmark Channel and Hallmark Movies & Mysteries, and 30 at Lifetime. So how did the cable channels manage to make sure their Christmas slates wouldn’t shrink in a year plagued by the pandemic? Also Read: Hallmark's 2020 'Countdown to Christmas' Schedule: Here's When All 40 New Movies Will Air At Lifetime, the strategy was to shift focus to the holidays as quickly as possible, which allowed them to make every one of the planned 2020 movies, with a chance “one or two more” might be shot as well. “When the pandemic really shut everything down, we had a handful of our other original movies that we had anticipated that we were going to move into production prior to starting the Christmas films,” Amy...

Read original story A Coronavirus Christmas: How Hallmark and Lifetime Avoided Elf-Sized 2020 Holiday Movie Slates At TheWrap