Inside Comedy Club Second City’s New Chapter With Zelnick Media Capital

Diane Haithman
·1-min read

Why would a prominent private equity firm place its bet on Second City, a legacy comedy brand most associated with live improv shows, in the midst of a pandemic that has shut down virtually all live performance venues? Strauss Zelnick, founder of New York-based Zelnick Media Capital (ZMC), told TheWrap that Second City’s quick pivot to online shows during the COVID-19 crisis opened the door to the partnership. “Second City is a storied brand in comedy; it’s the biggest name and enterprise in sketch comedy worldwide,” Zelnick said. “I think for us, the possibility of investing in an organization that entered the pandemic and within a matter of days pivoted to virtual offerings … has opened up all the possibilities of a hybrid model that includes digital distribution. We find that really exciting.” ZMC last month announced that it had acquired Second City, founded in Chicago in 1959. Terms of the deal were not disclosed and Zelnick declined to comment on the deal. Also Read: Second City Comedy Brand Sells to Strauss Zelnick's ZMC Often spoken of in the same breath as L.A.’s The Groundlings (founded in 1974) and Upright Citizens Brigade (founded 1990) since its inception as a theatrical stage...

Read original story Inside Comedy Club Second City’s New Chapter With Zelnick Media Capital At TheWrap