Clarkson’s Farm Finds Huge Fanbase In China Where It Is “Teaching Young People About Farming”

Jeremy Clarkson’s televised trials and tribulations working the land have already found a huge audience in his home nation, now it appears he’s also conquered the east.

A fortnight ago, Deadline reported that Season 3 of Clarkson’s Farm had broken Amazon Prime Video‘s UK ratings record.

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The Season 3 premiere of Jeremy Clarkson‘s farming show was streamed by 5.1M viewers during its first week on the platform, according to Barb, the UK’s official audience research group.

This put the episode nearly a million viewers ahead of the Season 2 debut, which was watched by 4.3M last year and was Amazon’s previous ratings record holder.

Now The Guardian newspaper reports that the show has enjoyed enormous success in China, where it has a 9.6 out of 10 rating on review website Douban, and has been watched more than 5million times on the country’s streaming service BiliBili.

The newspaper quotes one “millennial” called Mou, who explains the show’s appeal as “funny, kind of sad, and it also shows me another side of the UK which I’d never known.”

The Guardian reports that Clarkson’s Farm is just one of a string of shows depicting rural life that have struck a chord with younger Chinese city-dwellers. They cite another recent success, Become a Farmer, in which generation Z-ers are sent to work the land. The show has a rating of 9 on the same review site Douban.

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