'Three beauties': Fans are losing it over Christie Brinkley's new mother-daughter denim campaign
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They say that good genes run in the family, and in the case of supermodel Christie Brinkley, so do good jeans.
The 67-year-old stunner is the latest star of denim brand NYDJ’s newest campaign, which also features the model's two daughters, Alexa Ray Joel, 35, and Sailor Lee Brinkley-Cook, 22.
“I’m thrilled to kick off the 2021 ‘Foundations’ campaign with NYDJ, celebrating the powerful bonds between women,” Brinkley shared in an Instagram post on Mother’s Day. “This campaign shares how our mother daughter relationship has strengthened who we are as women.”
In addition to tapping Brinkley and her daughters to star in the campaign, NYDJ is encouraging shoppers to nominate their own foundational relationships by submitting their photos for a chance to be featured in the Foundations campaign later this year. Additionally, for each nomination received, NYDJ is donating an article of clothing to a non-profit partner.
The brand is a favourite of stars like Oprah Winfrey, who once told InStyle, “NYDJ fits my curves perfectly. These jeans make me look and feel one size smaller.”
Their denim not only helps to provide an exceptionally comfortable fit, but it also features slimming and lifting technology for a smooth look. Available to shop in sizes 00 to 28, it’s easy to find your own perfectly-fitting pair of jeans.
Marilyn Straight Jeans
SHOP IT: NYDJ, $89 (originally $119)
Brinkley’s 698,000 followers were quick to react to the newest campaign, and praised the mother-daughter trio's stunning image in the comments.
According to fans, the “three beauties” looked nothing short of “fabulous” in the shot.
“This campaign is on fire, I am seeing it everywhere! Happy Mother’s Day to you, Lady CB,” commented one follower.
“This makes me want to go out and buy some jeans today!” added another.
If you’re also in the market for a new pair of jeans, now is the time to take advantage of NYDJ’s Friends and Family sale. Running through May 11, shoppers can enjoy 25 per cent off of select styles when you use the code FRIENDS at checkout.
Shop some of our top sale picks below!
Slim Bootcut Ankle Jeans
SHOP IT: NYDJ, $89 (originally $119)
Ami Skinny Jeans
SHOP IT: NYDJ, $89 (originally $119)
Teresa Trouser Ankle Jeans In Plus Size
SHOP IT: NYDJ, $97 (originally $129)
Barbara Bootcut Jeans
SHOP IT: NYDJ, $104 (originally $139)
Easy Fit Skinny Jeans
SHOP IT: NYDJ, $82 (originally $109)
Marilyn Straight Jeans In Plus Size
SHOP IT: NYDJ, $89 (originally $119)
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