The couple, who just celebrated the 20th anniversary of their lifestyle brand, reflected on what they're most proud of during a 'Today' interview
When Chip and Joanna Gaines were asked to weigh in on what they’re most proud of, they hilariously disagreed on how Joanna would respond.
In a Today with Hoda & Jenna segment that aired Tuesday, Chip and Joanna sat down with Jenna Bush Hager and her sister, Barbara Bush, to reflect on the 20th anniversary of their lifestyle brand, Magnolia.
“For me, it’s just our relationship,” Chip, 48, said, of his proudest accomplishment. “This is not an easy way to kind of live out loud like this.”
He then suggested to Joanna, 45, that her answer would involve "something about money.”
“Oh my God, no!” she responded.
“What is it you love most about having money versus us not having money at the beginning,” he said.
“You’re an idiot,” Joanna said, laughing. “I think from the beginning… Like, you think about the intent of why we started all of this — it’s cause we care about home. It started from that place. And then you think 20 years later, the idea that now people are coming here, we want them to experience that in some way from a hospitality perspective. Whether they step on the grounds or into the hotel, that they feel at home.”
Jenna Bush Hager and her sister Barbara recently went on a road trip around Texas and caught up with @chipgaines and @joannagaines who reflect on turning Waco, Texas, into a tourist destination, building their family and more. pic.twitter.com/RvMu1OEpSJ
— TODAY with Hoda & Jenna (@HodaAndJenna) November 7, 2023
In addition to Magnolia's milestone, the couple also celebrated two decades of marriage this year.
Chip and Joanna tied the knot in 2003, in their hometown of Waco, Texas. Shortly after, they opened Magnolia Market together. And a decade later, the home renovation experts became household names thanks to their hit HGTV series, Fixer Upper.
Their Magnolia empire now includes their own TV network, lines at Target a store and a restaurant. Their latest project, the recently restored Hotel 1928 in Waco, booked out on opening day this month.
When Jenna asked what came to mind when they thought about their beginnings versus where they are now, they both started their answers with “a lot of kids.” The couple are parents to five children: Drake, 18, Ella, 17, Duke, 15, Emmie, 13, and Crew, 5.
Joanna said she was also thinking about “the idea that what was in our hearts as a dream was just a small little shop, doing some renovations in town.”
“Something much simpler,” Chip added.
Chip observed that for the first time in the process of building their business, it feels as though they are “looking backwards.”
“It’s just like, ‘Wow, man — a lot happened,’” he said. “And you really didn’t get time to stop and really smell the roses while it was occurring. But now, for whatever reason, we really feel like we’re in just a really nice place.”
Barbara asked the couple for their key to making 20 years together in marriage and business work.
“Part of it is just that partnership and that understanding of Chip’s strengths, what lane that he stays in, my strengths, my weaknesses and what lanes I stay in,” Joanna said.
Last month, Joanna took to Instagram to commemorate Magnolia’s anniversary with a heartfelt tribute.
“Here's to 20 years of Magnolia,” she wrote. “Back in 2003, we could have never dreamed of any of this. Grateful for the wonderful memories, the mistakes and mishaps, and all the miracles along the way. Thank you for being a part of this journey with us.”
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