Cher is the latest face of the UGG brand

·1-min read
Cher is the latest face of the UGG brand.

Star models and young hopefuls had better watch their backs, because American icon Cher has been named as the face of the latest UGG campaign, featuring a legend of our time. Shot at her home in Malibu, the campaign follows the day-to-day life of the famous actress and singer.

Photographed by Neil Favila, the campaign was shot at Cher's home in California. It focuses on the daily life of the American star, from meditation sessions to relaxing in her private movie theater. But through the campaign's photos and videos, Cher also evokes some of her various values and the causes she's involved in, whether related to the planet or to self-affirmation and confidence.

Looking ultra-stylish in a colorful, hippie-chic style loose ensemble, Cher is photographed wearing some of UGG's iconic styles, including the Classic Mini and the Coquette.

Christelle Pellissier

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