30 Nov – Malaysian Celebrity Chef Datuk Dr. Chef Wan was officially announced as the first Malaysian brand ambassador of Jongga & Nongshim Farmer's Heart at Malaysia's First Kimchi Festival hosted by K PLUS Food Market at Petaling Jaya.
The distinguished chef was proud to be certified by the Seoul Kimchi Academy as a kimchi expert after undergoing intensive training in Korea. Since becoming a Kimchi specialist, he has returned to Malaysia to introduce Korean-Malaysian fusion dishes such as the Kimchi Mee Goreng, among others, to all Malaysians.
Chef Wan is appointed as their brand ambassador for one year to frontline these major brands with the intention of raising awareness among Malaysians while establishing Kimchi as a versatile component in every meal - be it for breakfast, lunch, or dinner. His first stint as the new brand ambassador of Jongga & Nongshim Farmer's Heart saw him putting on a show at the Kimchi Festival to demonstrate his Kimchi making skills by preparing traditional Kimchi, Kimchi pancakes, and his creative use of Kimchi in Malaysia's favourite dish - Mee Goreng.
Chef Wan said during the press conference, "I am sincerely delighted to have been given this opportunity to represent both Jongga & Nongshim Farmer's Heart as a brand ambassador. Many people do not know how Kimchi can be integrated into a variety of both local and international dishes.
"After learning how to make Kimchi professionally, things have not been the same as I now have a deeper appreciation for the traditional Korean staple dish, and I have begun experimenting and incorporating it into a multitude of local dishes. With that, I look forward to sharing my profound love for Kimchi with Malaysia, so that they are able to experience Kimchi as I have."